By Dundee Hills Group
WHITE PLAINS, N.Y. — March 29, 2018 — SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that Chris Buchanan, director of new business development at Samsung Electronics America, will present the keynote at the 2018 NAB Show’s Future of Cinema Conference, produced in partnership with SMPTE. The conference will take place April 7-8 at the Las Vegas Convention Center.
“It’s an honor to be a keynote speaker at the Future of Cinema Conference, especially during this exciting time as new innovations shape the future of cinemagoers,” said Buchanan. “Cinemas are transforming from movie houses into immersive entertainment experiences, attracting younger generations while still delivering quality programs that appeal to longtime audiences. At Samsung, we’re eager to continue developing technologies that deepen the cinematic experience, and I look forward to sharing my perspective on the nature and impact of emerging technologies for cinema.”
Scheduled for 9:55 a.m. on Sunday, April 8, Buchanan’s keynote will speak to the future of moving pictures — as technologies ranging from LED screens to sensory immersion transform the viewing experience. Likewise exploring the future of movie-making and media consumption, additional conference sessions will dive deep into shifting models and opportunities for monetization, featuring hot topics such as next-gen cinema, high-dynamic-range (HDR), and immersive media (AR/VR/MR).
“Chris has a rich history as a media executive, having managed companies, content and artists, as well as the strategic partnerships, technologies and consumer engagement tactics critical to revenue generation in today’s media marketplace,” said Barbara Lange, SMPTE executive director. “He is a wonderful addition to a strong conference program, and we’re excited to hear his thoughts on the future of media and how we’ll get there.”
Prior to joining Samsung, Buchanan served in business development, sales and marketing roles
From:: Student Filmmakers