ILC

Opinion: the Sony a7 III could be the new Nikon D750

For the past few years, I’ve been recommending the Nikon D750 to enthusiasts and semi-professionals needing a reliable DSLR to grow in to – probably more than any other ILC on the market. It was even my Gear of the Year in 2015 for its excellent feature set to price ratio.

Though it debuted in late 2014, the D750 remains a relevant and reliable workhorse years later. 24MP of resolution on a full frame sensor is a sweet spot for a lot of shooters, and the D750 still offers competitive dynamic range and excellent high ISO performance. It also has terrific autofocus, with Nikon’s reliable 3D Tracking.

The D750 has proven to be among the most future-proof full frame DSLRs in recent memory

And as far as full frame DSLRs go, it’s among the lightest ever made. But it’s also a camera we know will likely stand the test of time thanks to aggressive weather-sealing and sturdy construction. In short, the D750 has proven to be among the most future-proof full frame DSLRs in recent memory. Even today it’s still priced aggressively enough – with technology that is relevant – to warrant my recommendation, not to mention the recommendation of the DPReview staff in our Best Camera Under $2000 roundup.

Time for a new recommendation?

I swapped out my Nikon D750 to shoot a show with the Sony a7 III: the combination of excellent AF coverage and good low light IQ left me questioning whether it’s time to recommend this Sony over the Nikon I’ve come to love.
ISO 12800 | 1/400 sec | F4 | Shot on Sony FE 35mm F1.4 ZA | Edited to taste in ACR

But → continue…

From:: DPreview

Ricoh interview: “The development of the K-series is our first priority”

Pictured is Mr. Takashi Arai, one of several Ricoh executives we sat down with. Mr. Arai represents the Product Planning Department, within the Product Development Center of Ricoh’s Smart Vision Business Group.

Recently we visited the 2018 CP+ show in Yokohama, Japan and booked an in-depth interview with several executives from Ricoh. Among the topics covered were the company’s new K-1 Mark II, as well as the future of both the GR series and 360 imaging with the Theta line.

The following interview has been edited slightly for clarity and flow.


What is your ILC strategy for your next generation of products?

We have lots of requests for lenses, especially from K-1 users. They want more lenses that match the higher resolution of the K-1, so that’s one objective which we would like to implement.

The K-1 Mark II, pictured here with the not-yet-released D FA* 50mm F1.4.

As you may know, we will be releasing the 50mm F1.4 SDM AW this Spring, although we cannot specify the exact date. We also have the new 11-18mm F2.8 lens for APS-C, so we’re not only focusing on full-frame. We want to enlarge [the lens selection for] both formats.

What kind of customers are buying the K1/II and KP?

Especially for the K-1, customers who are looking for higher resolution in the field of landscape photography and [appreciate] our tough body construction and weather and dust resistance. Lots of customers who really use this camera in the field are very fond of the new K-1 series.

Will we ever see another Ricoh / Pentax mirrorless camera, such as the K-01?

The Pentax K-01 was a mirrorless camera that used the full-depth Pentax K-mount, allowing full compatibility with existing → continue…

From:: DPreview

CIPA: DSLRs outperformed mirrorless in February, compact cameras still tanking

Photo by Federico Bottos

The February CIPA report has been published, and overall, it’s still not a pretty picture for the digital camera industry. According to the Japanese agency, overall digital stills camera shipments worldwide were down 26.6% compared to the same month last year.

The CIPA report shows overall digital camera shipments remained flat—a 27% decrease compared to the same month last year.

That’s the bad news. The good news is that most of that drop is due (once again) to the demise of the compact camera.

If you break Interchangeable Lens Cameras (ILCs) out of that picture and into its own graph, the story gets a bit rosier. ILC shipments (that’s DSLR and Mirrorless combined) were down only 5.4% compared to the same month last year—DSLR sales by themselves actually eked up 0.1%, while mirrorless sales dropped by 15.8%—and outperformed February 2016 by 17.3%.

ILC shipments actually outperformed 2016, coming up only a few percent short of last year’s February report.

To get to that overall 26.6% drop, you have to account for the whopping 44.7% drop in compact camera shipments… a sad if not surprising figure. You can see each of the percentages—overall, compacts, ILCs total, DSLRs, and mirrorless—highlighted in the chart below:

This month’s shipment numbers compared to the same figures from last month.
From top to bottom: All Digital Cameras, Compacts only, all ILCs, DSLRs only, Mirrorless only.

Taken as a whole, a weak end to 2017 seems to have led into a weak beginning to 2018. But if you look at ILC numbers by themselves, the picture is a bit less bleak. Sure, 2017 still ended on a pretty sad slump compared to 2016, but → continue…

From:: DPreview

CP+ Olympus interview: “It’s time to enhance the imaging business”

Shigemi Sugimoto, Head of Olympus’s imaging business unit. Pictured at the CP+ show in Yokohama, Japan.

At last month’s CP+ show in Yokohama, we met up with Shigemi Sugimoto, Head of Olympus’s imaging business unit. During our interview, Mr. Sugimoto explained where he sees the most opportunity for Olympus, and how his company will continue to differentiate itself from the competition.

This interview (which was conducted through an interpreter) has been edited for clarity and flow.


You’re relatively new in your role as head of the imaging business unit. How will your leadership change the company?

We’ve gone through a painful period, in the past. We had to shrink the size of the business, and that was reflected in our product lineup – especially the compact cameras. But now it’s time to enhance [and grow] the imaging business and catch up in terms of market share. Part of this will be enhancing our lineup.

How long have you been with Olympus?

I joined Olympus 32 years ago, initially in the accounting department. I’ve been with the imaging division for ten years. In 1997-2002 I worked in Hong Kong, where I established our factory in China.

What was your first Olympus camera?

A compact, at first but I replaced it with a PEN E-P1.

Our first priority is what we call system mobility – not just the size of our camera bodies, but the entire system

What are your ambitions for Olympus’ range of photography products going forward?

We’re focused on the mirrorless ILC category, because we’re concentrating on portability and reliability. This is our value in the market. Our first priority is what we call system mobility – not just the size of our camera bodies, but the entire system, such as our telephoto lenses. Because of the benefit of the 2X crop factor → continue…

From:: DPreview

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