PolarPro expands into pro market with new QuartzLine camera filters

Lens filter manufacturer PolarPro is breaking into the professional lens filter market this week with the launch of its new QuartzLine Camera Filters for DSLRs, mirrorless and cinema cameras.

As the name suggests, PolarPro’s new filters are made of 99.9% pure fused quartz wrapped inside a brass frame. PolarPro says the use of quartz sets, “a new bar for light transmission and purity as the rare, fused quartz element delivers an extremely low refractive index compared to traditional filters.”

PolarPro QuartzLine ND Filter

QuartzLine Filters will be offered in ultraviolet, circular polarizing and multiple neutral density varieties. They come in 37mm, 46mm, 67mm, 77mm and 82mm thread sizes, with optional step-up rings available. Below is the entire collection of filter options and step-up ring sizes:

  • Filter Options: UV, CP, ND8, ND8/PL, ND16, ND16/PL, ND64, ND64/PL, ND1000, ND1000/PL, ND100000
  • Step-up Ring Options:
    • Step 52mm, 55mm and 58mm lens to 67mm filter
    • Step 62mm, 67mm and 72mm to a 77mm filter
    • Step 62mm, 67mm, 72mm and 77mm lens to an 82mm filter

PolarPro has also released a pair of Kanga Camera Filter Cases to keep either three or six filters safe and sound when traveling. They feature a soft microfiber lining and a magnetic opening for quick and quiet access. Like PolarPro’s filters, these come with a lifetime warranty.

PolarPro’s QuartzLine filters start at $60 and go up to $250, depending on the size and filter style. The three- and six-filter Kanga Camera Filter Cases retail for $40 and $50, respectively. You can find the full lineup of filters and cases on PolarPro’s website.

Press Release

PolarPro Leaps into Professional Lens Filter Market with Launch of QuartzLine Filters

PolarPro, long-trusted for its high-quality action → continue…

From:: DPreview

CP+ 2018 interviews: The reign of the DSLR is almost over…

Canon executives (L-R) Yoshiyuki Mizoguchi, Go Tokura, and Naoya Kaneda. Will Canon announce a full-frame mirrorless camera this year? The signs are looking increasingly positive. Read the full interview

At DPReview, we’re in touch with the companies that make your favorite cameras and lenses all year-round. Our best opportunity to really tap into how the leaders of those companies are thinking though comes once a year, at the CP+ show in Yokohama Japan.

Senior executives from all of the major camera and lens manufacturers are present at CP+ and we try our best to speak to as many of them as possible. This year we sat down with leaders from (in alphabetical order) Canon, Fujifilm, Olympus, Panasonic, Ricoh, Sigma, Sony and Tamron to learn more about how they see the market, and to get an indication of what might be coming down the road.

Full-frame mirrorless will become the norm, and it will happen pretty soon

This year, almost all the executives we spoke to seemed to agree on one thing: full-frame mirrorless will become the norm, and it will happen pretty soon. Kenji Tanaka of Sony even put a date on it, saying that in his opinion, Canon and Nikon would join Sony in the full-frame mirrorless space within a year. Executives from Sigma and Tamron were similarly confident, and even Go Tokura of Canon dropped a couple of fairly heavy hints that the move to mirrorless is imminent.

Kenji Tanaka of Sony thinks that it won’t be long before Sony has some company in the full-frame mirrorless market, but must be hoping that products like the A7 III will increase his company’s share of the full-frame market in the meantime. Read the full interview

It certainly makes sense, → continue…

From:: DPreview

Ricoh interview: “The development of the K-series is our first priority”

Pictured is Mr. Takashi Arai, one of several Ricoh executives we sat down with. Mr. Arai represents the Product Planning Department, within the Product Development Center of Ricoh’s Smart Vision Business Group.

Recently we visited the 2018 CP+ show in Yokohama, Japan and booked an in-depth interview with several executives from Ricoh. Among the topics covered were the company’s new K-1 Mark II, as well as the future of both the GR series and 360 imaging with the Theta line.

The following interview has been edited slightly for clarity and flow.

What is your ILC strategy for your next generation of products?

We have lots of requests for lenses, especially from K-1 users. They want more lenses that match the higher resolution of the K-1, so that’s one objective which we would like to implement.

The K-1 Mark II, pictured here with the not-yet-released D FA* 50mm F1.4.

As you may know, we will be releasing the 50mm F1.4 SDM AW this Spring, although we cannot specify the exact date. We also have the new 11-18mm F2.8 lens for APS-C, so we’re not only focusing on full-frame. We want to enlarge [the lens selection for] both formats.

What kind of customers are buying the K1/II and KP?

Especially for the K-1, customers who are looking for higher resolution in the field of landscape photography and [appreciate] our tough body construction and weather and dust resistance. Lots of customers who really use this camera in the field are very fond of the new K-1 series.

Will we ever see another Ricoh / Pentax mirrorless camera, such as the K-01?

The Pentax K-01 was a mirrorless camera that used the full-depth Pentax K-mount, allowing full compatibility with existing → continue…

From:: DPreview

Panasonic interview: “Our business philosophy is based on ‘changing photography'”

From L-R, Hidenari Nishikawa, Asistant Chief, Merchandising Group, Kohei Fukugawa, Supervisor, Software Design Group, Tetsuji Kamio, Staff Engineer, Image ENgineering Group, Emi Fujiwara, PR / Communication Group, Naoki Tanizawa, Manager, Communication Group, Michiharu Uematsu, Advisor, Merchandising Group.

Recently we visited the 2018 CP+ show in Yokohama, Japan and booked an in-depth interview with Panasonic. Among the topics covered were the company’s new twin flagships, the Lumix GH5S and G9, as well as how Panasonic hopes to grow their appeal to professional and advanced amateur stills photographers.

The following interview has been edited slightly for clarity and flow.

Why did you feel that the GH5S was necessary, when the updated GH5 is in many ways so competitive?

The Panasonic Lumix GH5S comes with an oversized 10MP sensor that forgoes a stabilizer, but allows for shooting in multiple aspect ratios without cropping the field of view.

For the GH5, we aimed for hybrid users shooting both photos and video. We thought that we needed 20MP for stills, and that was kind of a compromise for video users. With the GH5S, we had a lot of video users who wanted more video capability, but with the conventional [20MP] sensor, it was quite difficult to shoot in low light situations because of [hardware and software] limitations.

Professional shooters will prefer a multi-aspect sensor versus IBIS

So we developed a video-centric camera to open up more freedom for video users by having a 10MP sensor, which is good for low light. Also, we incorporated multi-aspect ratios, which many people prefer to have. For example, professional shooters will prefer a multi-aspect sensor versus IBIS.

Is there a technical reason why the G9 and GH5-series continue to rely on contrast-detect autofocus with depth-from defocus technology in preference to a hybrid/PDAF system?

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From:: DPreview

CP+ Olympus interview: “It’s time to enhance the imaging business”

Shigemi Sugimoto, Head of Olympus’s imaging business unit. Pictured at the CP+ show in Yokohama, Japan.

At last month’s CP+ show in Yokohama, we met up with Shigemi Sugimoto, Head of Olympus’s imaging business unit. During our interview, Mr. Sugimoto explained where he sees the most opportunity for Olympus, and how his company will continue to differentiate itself from the competition.

This interview (which was conducted through an interpreter) has been edited for clarity and flow.

You’re relatively new in your role as head of the imaging business unit. How will your leadership change the company?

We’ve gone through a painful period, in the past. We had to shrink the size of the business, and that was reflected in our product lineup – especially the compact cameras. But now it’s time to enhance [and grow] the imaging business and catch up in terms of market share. Part of this will be enhancing our lineup.

How long have you been with Olympus?

I joined Olympus 32 years ago, initially in the accounting department. I’ve been with the imaging division for ten years. In 1997-2002 I worked in Hong Kong, where I established our factory in China.

What was your first Olympus camera?

A compact, at first but I replaced it with a PEN E-P1.

Our first priority is what we call system mobility – not just the size of our camera bodies, but the entire system

What are your ambitions for Olympus’ range of photography products going forward?

We’re focused on the mirrorless ILC category, because we’re concentrating on portability and reliability. This is our value in the market. Our first priority is what we call system mobility – not just the size of our camera bodies, but the entire system, such as our telephoto lenses. Because of the benefit of the 2X crop factor → continue…

From:: DPreview

Canon EOS M50 sample gallery

The Canon EOS M50 is an approachable, mid-range mirrorless camera. It made its debut just before CP+ and while there’s plenty that looks familiar about the M50, there are significant differences in the details compared to its predecessor. The combination of a built-in EVF, fully articulated touch screen, Dual Pixel autofocus and a more robust Digic 8 processor make a compelling case for the camera. We’ve just started our testing with the M50; take a look at some of our first sample images.

See our Canon EOS M50 sample gallery

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From:: DPreview

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