Ricoh reveals D FA 21mm Limited, DA 16-50mm F2.8 and details D FA* 85mm F1.4

Ricoh has published a video setting out its development plans for three new lenses, including a constant F2.8 standard zoom for APS-C, a 21mm lens in its much-loved ‘Limited’ prime lens series and gave more details of the FA*85mm F1.4.

The company says its announcements were originally planned for the cancelled CP+ trade show, that was supposed to take place in February 2020 in Yokohama, Japan.

The company gave more details of the HD Pentax-D FA* 85mm F1.4ED SDM AW first announced in March 2020. This is the first 85mm Pentax lens designed specifically for digital cameras. The lens will include three super ED lenses, which behave similarly to fluorite elements, to minimize chromatic aberration. They say this should avoid the purple or green edges that can be distracting in wide aperture portraits.

The design also utilizes a concave front element, which the company says reduces some aberrations. The spherical aberration has been optimized to provide attractive bokeh, rather than solely prioritizing sharpness. They claim this will result in ‘the finest lens in its class.’

The lens will be launched later in 2020, with a more definitive announcement soon.

Alongside the 85mm, the company showed the forthcoming D FA 21mm Limited lens as an addition its range of prime lenses. Like the other ‘Limited’ lenses, it will feature metal construction and will be available in black or silver. The focal length was chosen as one that’s not currently available in the lineup. The maximum aperture was not disclosed.

Unlike the current Limited series lenses, the D FA 21mm will have a built-in DC focus motor, rather than being driven by the camera body. It will also be weather sealed. The lens will be available in 2021.

For APS-C users, there will be a lens current called the HD Pentax DA* 16-50mm F2.8ED PLM AW, a completely new constant F2.8 standard zoom for APS-C. This, like the 85mm, will be part of the ‘new-generation’ star range.

It will be powered by a PLM ‘Pulse’ motor, which has meant a complete optical redesign with a light focus element to suit the fast, quiet motor. The company is aiming to have the lens ready in the first half of 2021, to more closely coincide with a promised APS-C flagship camera.

The company’s manager of product planning, Tetsuya Iwasaki also promised that the company will also develop some smaller and reasonably priced lenses in future.

Ricoh video details the next flagship Pentax APS-C DSLR

In a video published on YouTube, Ricoh has announced details of its upcoming flagship Pentax APS-C DSLR. The company was originally going to make the announcement at CP+ 2020, but the show was cancelled due to the coronavirus.

Details to come…

11 Ways to Improve Your Videos

11 Ways to Improve Your Videos

Creating a successful video takes a combination of a wide variety of factors, ranging from storytelling, to lighting, to editing, and more. This fantastic video will give you 11 different ways to improve the quality of your videos.

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FUJIFILM X-T4 is Now Shipping

Buckle up, people! The much anticipated FUJIFILM X-T4 is now shipping. It’s been a while since the official announcement of this new mirrorless shooter back in February 2020 but now it is time. Read on for a quick recap of the FUJIFILM X-T4’s features, especially for the filmmaking community.


image credit: FUJIFILM

I personally owned a FUJIFILM X-T3 and as much I loved it, it does have a few weak points for video applications: No IBIS, no flip screen, weak batteries. That’s in part why I finally sold my X-T3 camera in anticipation of the new X-T4. I’m not a vlogger so I don’t really need the flip screen found in the X-T4 but it is certainly nice to have. Some of the other features, especially the addition of proper IBIS are a massive plus for me!


Flippy screen. image credit: FUJIFILM

FUJIFILM X-T4 – What’s New?

All the good stuff of the X-T3 is still there: Same 26.1 megapixel “X-Trans” sensor along with the “X-Processor 4“, also found in the X-T3. However, the underlying algorithms have been re-written for the X-T4, so you can expect improvements here. What’s really new is this:

  • 5-Axis IBIS (in-body image stabilization)
  • completely new batteries with higher capacity
  • improved ergonomics (thicker hand grip)
  • flip screen (Vloggers rejoice!)
  • up to 240 fps slow motion @ 1080p with autofocus (x1.29 crop)
  • dual slot recording (both slots can record the full bandwidth)
  • separated menu system for dedicated “movie” and “photo” modes
  • view assist in F-Log is now compliant with BT.709 standard (you can now trust the colors & exposure)
  • pressing the S.S. button while recording zooms in for easy focusing while in manual focus mode

IBIS mechanism. image credit: FUJIFILM

To me, the X-T4 is mostly about improving the video capabilities of the already very nice X-T3! Please make sure to check the thoroughly conducted reviews by our very own Johnnie Behiri: Hands-on review (including video), the mini documentary “Arisa” and an awesome test of the X-T4 in conjunction with a SIRUI 50mm anamorphic lens (with video of course).

The IBIS mechanism of the new FUJIFILM X-T4 has been developed completely from scratch. It’s about 30% smaller and 20% lighter compared to the mechanism found in the FUJIFILM X-H1.


image credit: FUJIFILM

The X-T4 is a clear upgrade from the X-T3, at least when video is a thing for you. The X-T3 remains a very good camera (and it still can be purchased) but if you need that extra push into video territory, the X-T4 is the better tool, no doubt about it. Especially a fully-working IBIS which isn’t dependent on stabilized lenses is a great addition for any handheld shooter and bigger batteries are welcomed, too. (I used the XF 10-24mm F4 R OIS a lot).

Pricing and Availability

The FUJIFILM X-T4 comes in two color variants: black and silver/black for a more retro look’n’feel. For now, only the pure black one is listed as “in stock” but I’m sure the silver/black one will follow suit very soon. Both models are $1.699 body only which is a slight increase over the X-T3 (which was $1.499 when it first hit the market, now it’s around $1.199).


image credit: FUJIFILM

Links: Website

Will you buy/upgrade to the X-T4? Also, share your experiences with the X-T3 in the comments below!

The post FUJIFILM X-T4 is Now Shipping appeared first on cinema5D.

DPReview Senior Editor Barney Britton on Phase of Industry

The cinema5D Virtual Show is a great occasion to discuss with colleagues such as Barney Britton, senior editor at DPReview. During this conversation, we discussed camera manufacturers, the state of our industry, and freelance photographers/filmmakers. 


Image credit: Barney Britton

DPReview and Barney Britton

Barney Britton has been in the camera industry for nearly 15 years. He started his career as a journalist for magazines in the UK before starting to work for DPReview. DPReview is one of the oldest and established camera review websites on the Internet. Indeed, they started their journey back in 1998, doing in-depth camera reviews.

In 2007, Amazon acquired DPReview. In 2010, Barney Britton and the entire DPReview staff moved to Seattle in the US. Nowadays, our colleagues at DPReview don’t only do in-depth camera reviews but news and stories around the photo and video industries in general.



Image credit: Statista

Camera Industry – 87% Drop in Sales in a Decade

The past few years have been difficult for every camera manufacturers. The compact camera market, for example, is not what it was back in 2007/2008. Indeed, in just a decade, camera sales dropped by a whopping 87%. How can we explain that drop in sales?

There are a couple of reasons; cameras are getting better and better every year (more reliable and last longer), and on top, smartphones are becoming a legitimate tool for taking high quality pictures and videos. Lots of R&D is invested in developing the camera side of smartphones. Recently, we have seen that many camera manufacturers are trying to implement more features in their DSLR/Mirrorless cameras to try to “get the market back.” As Barney Britton said, “smartphones are inevitable,” and it took years for manufacturers to realize that they are not a competitive product to “traditional cameras,” but more of a complementary product.

However, there is still growth and profits for companies in the camera industry. Also, not every territory is the same: sales in China are going up as opposed to Europe and the US, where the markets are shrinking. The Coronavirus pandemic is probably causing one of the biggest hits the camera industry ever faced. While there is always danger, Barney Britton made a good statement by saying that most of the “major” camera manufacturers like Canon, FUJIFILM, Nikon, and so on make most of their money from other products and divisions such as medical, paramedical, printers, scanners and so on.


Image credit: Barney Britton

Freelancers and Pandemic

Finally, we talked with Barney Britton about what freelance photographers/filmmakers are facing during this pandemic. For Barney, freelancers that have the most robust relationship with their clients are doing ok. On the other hand, creatives that are just starting are having a much harder time and must make short/long term adjustments to their business. One key point in this conversation is customer satisfaction and customer service. With this pandemic, this is more important than ever, and it’s probably going to change how you should/must treat your customer relationships forever.

On a bright note, the crisis is showing the value of our community and the mutual aid we give to each other. Indeed, not only in our photo/video community but in the world and every industry in general.

In general, how often do you upgrade your primary DSLR/mirrorless camera? How is your freelance life being impacted by the pandemic? Let us know in the comments below!

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LearnCinematography – Online Course for Aspiring Directors of Photography

LearnCinematography is a new online course by Jakob Owens and Thomas Taugher. This high-quality program covers 70+ subjects about lighting and cinematography in detail. LearnCinematography aims to teach you everything you need to know from pre-production to location scouting, light sources to lighting diagrams, and real-life project breakdowns. If you want to start your career as a freelance DOP, let’s take a closer look at this course!

LearnCinematography – Meet Your Instructors

LearnCinematography is an online course launched by Jakob Owens and Thomas Taugher. Jakob Owens is a Los Angeles based director, cinematographer, editor, and serial entrepreneur. Indeed, he is also the founder of Tropic Colour, Prism Lens FX, Buff Nerds Media, and he owns several locations/studios such as Honey Moon Hideout, The Eclectic West, and The Barracks.

Thomas Taugher, on the other hand, is a director of photography that works on music videos, commercials, and short/feature films. He worked for artists and brands such as Willy William, A$AP Rocky, Netflix, Forever 21, Dr. Marten, and so on.


Jakob Owens and Thomas Taugher. Image credit: LearnCinematography

Jakob and Thomas are two creative and ambitious individuals that have been working together for years. After sharing tips and tricks on social media, the next step was to create a course born out of frustration of their “traditional” film school past and path. LearnCinematography was born, with the idea to save thousands of dollars and years of mistakes to young creatives wanting to pursue a career in the film industry.


Image credit: LearnCinematography

LearnCinematography – Course Overview

As of now, the LearnCinematography course consists of more than 70 videos in 18 chapters:

  • Introduction
  • Pre-Production
  • Lighting breakdown
  • Camera breakdown (Coming Soon)
  • Lighting fundamentals
  • Quality of light
  • Directionality
  • Diffusion
  • Shaping light
  • Power
  • Color
  • Tips & Tricks (Coming Soon)
  • Cinematography tools
  • The business side of cinematography
  • Cinematography breakdown
  • Creative documents and contracts
  • Conclusion

As you saw, some of the chapters are still in “coming soon” state. New videos and lectures are added nearly every week. I like this aspect of the course, it keeps growing, and all the new content is free. It took me one month to review the LearnCinematography course, and several new videos popped up along the way. The idea of Jakob and Thomas is to continue uploading videos regularly, so it becomes one of the best lighting courses available on the market.

There are several videos in every chapter. Everything is laid down comprehensively, and the development is straightforward. A lot of thoughts have been put into it, so students logically learn new things.


Image credit: LearnCinematography

For example, you start by learning the film terminology before moving on to pre-production and top-down diagrams. Then, you’ll be shown the different types of lighting fixtures and diffusion before moving on to the lighting techniques.


Image credit: LearnCinematography

Jakob and Thomas explain everything in a distinct, detailed, and friendly manner. You can spend hours watching videos without feeling bored; it’s not just them talking in front of the camera: there are diagrams, BTS footage, real-life examples all over the place, so you don’t feel asleep in front of your computer. Also, at the end of every video, there is a little recap of the lesson you just watched so that you can take notes.

Finally, you can view all the LearnCinematography videos as much as you want, and find them very quickly on the site.


Image credit: LearnCinematography

Who Is This Course for?

If you are an aspiring director of photography, gaffer, director, or every job that relates to lighting in general, the LearnCinematography course is perfect for you. You’ll learn everything you need to know to get started in the industry and not feel lost on a film set. Of course, years of “real-life” experience can never be replaced, but this is a solid foundation for your career. Can it replace a film school? Not entirely as of now, but I would say it can save you one or two years of film school easily.


Image credit: LearnCinematography

I had the chance to watch the entire course before writing this article to see if it was worth it and to give you my opinion about it. To be honest, with ten years of experience in the industry, I’m not 100% the main target of this course, as I’m not starting from zero. However, I still learned some tips and tricks, and the “cinematography breakdown” chapter is a gold mine on its own.


Cinematography breakdown of A$AP Ferg – Pups feat A$AP Rocky. Image credit: LearnCinematography

Pricing and Availability

LearnCinematography keeps growing every week, but most of the videos are available now. Until 70 videos are on the site, you can “pre-order” it for $250.00 instead of $300.00 RRP. If you want to ask questions to your instructors and chat with them, it’ll cost you $400.00 instead of $450.00 RRP. For more information, you can visit LearnCinematography’s website here.

If this is not enough for you, Jakob and Thomas gave us a promo code for an extra 10% off – which means $25.00 on the $250.00 course and $40.00 on the $400.00 one – that is valid until the 30th of June. At checkout, simply enter code “cinema5D” (without “” and this is case-sensitive).

What do you think of the LearnCinematography course? Do you keep learning new techniques and skills regularly? Let us know in the comments below!

The post LearnCinematography – Online Course for Aspiring Directors of Photography appeared first on cinema5D.

Lindsey Optics Large Format Director’s Viewfinder – Interview with Dwight Lindsey

During our cinema5D Virtual Show, we had a conversation with Dwight Lindsey – CEO and founder of Lindsey Optics – about their latest Lindsey Optics Large Format Director’s Viewfinder. This lens finder is used to preview shots without any electronics inside, and it covers formats from Super-35 up to Alexa 65. Let’s take a closer look at it!


Image credit: Lindsey Optics

Lindsey Optics Large Format Director’s Viewfinder

The cinema5D Virtual Show is an excellent occasion to learn more about new high-end products. The Lindsey Optics Large Format Director’s Viewfinder that was announced last month is no different.

The main advantage of a “mechanical” lens finder compared to a smartphone, for example, is that it is 100% reliable. There are no electronics, so no battery, no glitch, no reboot, no digital contrast enhancement. What you see through it is the view the lens is going to give to the camera. Also, by looking directly into the viewfinder, you get a much more “immersive” feel to what the shot will look like, and you can adjust the eyepiece diopter to your vision from -4 to +4.

As a quick reminder, this lens finder can cover a wide variety of formats, including Large Format (ARRI Alexa 65 and RED Monstro 8K), Full Frame (Sony Venice), and Super 35. You can switch between each format quickly by simply swapping a module inside the LFDV.

The Lindsey Optics LFDV features an LPL lens mount, but also includes an LPL to PL Mount adapter. At the moment, no other lens mounts are available, but third-party adapters do exist in case you need it. Also, at the moment, it covers spherical lenses only, so no anamorphic. In the future, they might release another module/version that is anamorphic compatible.


Image credit: Lindsey Optics

Pricing and Availability

The Lindsey Optics Large Format Director’s Viewfinder is available now for $10.000. It comes with a case, the three modules, and the LPL to PL lens mount adapter. This is a premium price for a premium product, and the main target is rental houses.

What do you think about the Lindsey Optics Large Format Director’s Viewfinder? Did you ever use a lens finder on one of your shoots? Let us know in the comments below!

The post Lindsey Optics Large Format Director’s Viewfinder – Interview with Dwight Lindsey appeared first on cinema5D.

Learn How to Shoot and Edit This Fantastic One-Light Portrait

Learn How to Shoot and Edit This Fantastic One-Light Portrait

A lot of beauty images use fairly complicated lighting setups, but you might be surprised by the great results you can get from just a single light. This fantastic video will show you the process behind lighting, shooting, and editing a single-light beauty setup.

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Canon R5 price listed in Australia

An online camera store in Australia has published the price of the Canon R5. Camera Warehouse has the R5 listed at $10,499 AU. With today’s exchange rate that equates to a US price of $6,792 USD. Now, I wouldn’t get too carried away just yet. The prices of cameras have tended to be more expensive … Continued

The post Canon R5 price listed in Australia appeared first on Newsshooter.