Last week, Amazon stepped up and offered affected SXSW filmmakers a place to premiere their films, but some are debating the offer.
After the cancelations and drama surrounding SXSW 2020, Amazon offered filmmakers an undisclosed fee to premiere their films on the streaming service.
This was seen as a great opportunity. The festival’s filmmakers would get a chance to find an audience and receive payment. Sure, you don’t get the festival experience but you get more eyeballs on your work.
Amazon’s plan was simple: launch a “film festival collection,” where SXSW films could play exclusively on the platform in the U.S. for a 10-day period—the length of the festival.
Still, as the dust has settled, filmmakers mulling over the opportunity have a few uneasy feelings. Many of them talked to The Hollywood Reporter about it.
As one producer put it, “Showing things for free isn’t going to make a dent.”