Nikon AF-S 120-300mm f/2.8E FL ED SR VR Lens

Nikon has announced its new AF-S 120-300mm f/2.8E FL ED SR VR lens. The F-Mount FX lens offers a good range at a constant F2.8 aperture. The design philosophy of the AF-S 120-300mm f/2.8 was speed, reach, and flexibility. The lens features an advanced optical design, quick focusing performance, and a bright f/2.8 constant maximum … Continued

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Canon Unveils the 1D X Mark III, Its New Ultimate DSLR

Canon today announced the new 1D X Mark III, the company’s new flagship DSLR and successor to the 1D X Mark II that was announced back in early 2016.

Canon says the new camera was “engineered and designed using extensive feedback from the professional sports, photojournalist, wildlife and wedding photographers.”

At the core of the camera is a 20.1-megapixel full-frame CMOS sensor with a newly designed High Detail Low-Pass Filter and Canon’s DIGIC X image processor. The sensor, filter, and processor combine to provide higher resolution, higher sensitivity, better image quality at high ISO, and less moiré.

The High Res Low-Pass filter.

The ISO range is now 100 to 102400 (up from 100-51200 in the Mark II) and is expandable to 50-819200.

An ISO 51200 photo shot with the camera. Photo by Canon.

In addition to the primary DIGIC X processor, there’s also a DIGIC 8 processor in the camera that’s dedicated to the camera’s AF/AE functionality. Compared to its predecessor (dual DIGIC 6+) the 1D X Mark III boasts 3.1 times the image processing power and 380 times Dual CMOS AF processing performance, all while using up less power.

Speed-wise, the camera can fire off 16 frames per second while using the optical viewfinder (with reduced time lag and image blackout). Switch to Live View shooting with the mechanical or silent shutter and that frame rate goes up to 20fps. The camera’s buffer can hold 1,000 or more RAW+JPEG photos when using the dual CFexress card slots.

The autofocus system is a new 191-point optical viewfinder AF system (with 155 cross-type points) that uses Deep Learning Technology to track a subject’s head and face. Canon says the AF sensor has been redesigned with a new square pixel design (based on image sensors), giving the AF sensor 28 times the resolution at the center.

The Dual Pixel CMOS AF during Live View provides accurate autofocus over 90%x100% of the viewfinder with an EV of -6~18. There are 3869 manually selectable AF positions and 525 automatic areas.

“In Live View shooting, the EOS-1D X Mark III’s AF system supports face, head and, most noteworthy, eye detection AF tracking,” Canon says. “Eye detection AF provides high-precision tracking by locking in on and following the eye of a moving subject. When in Live View AF/AE tracking is supported during high-speed burst shooting with the ability to capture up to 20 fps in both RAW and RAW + JPEG file format.”

A new Smart Controller has been built into the AF-On button, allowing photographers to quickly select AF points. This allows you to quickly move AF points by dragging your finger across the button’s surface while looking through the viewfinder or during Live View. The feature can also be used to move the magnified area during image playback.

The Smart Controller on the AF-On button.

On the video front, the camera can do 12-bit 5.5K RAW video internal recording and oversampling 4K 60p video recording using the full width of the sensor in Canon Log (12 stops of High Dynamic Range) with 10-bit 4:2:2. There’s also an HDMI port for transmitting 4K 60p data to external devices/recorders.

The back of the camera features a 3.2-inch 2.1-million-dot touchscreen LCD under a viewfinder with 100% coverage and a 0.76x magnification.

In the area of communications, the 1D X Mark III has a new Network tab in the menu for setting up connections such as built-in gigabit Ethernet, Wi-Fi, Bluetooth, and more (e.g. FTP, EOS Utility, or Browser Remote). There’s also support for encrypted network authentication.

Other features and specs of the camera include button illumination, Touch AF, a multi-controller, a battery life of 2,850 shots, Face-Priority E-TTL II metering (auto external flash adjustment when faces are detected), Digital Lens Optimizer (diffraction and aberration correction), 10-bit HEIF file format, built-in GPS, and dust/weather resistance.

The Canon 1D X Mark III will be available in mid-February 2020 with a price tag of $6,499. A WFT-E9 wireless file transmitter will be available at the same time for $650.

EOS 1-D X Mark III: new SLR mirror system and 5.5K 12-bit RAW video

EOS 1-D X Mark III: new SLR mirror system and 5.5K 12-bit RAW video internal recording

Canon reveals at CES 2020 the final specs of the EOS 1-D X Mark III DSLR,  which offers a new AF system and sensor, Dual Pixel CMOS AF in 4K and RAW mode, and reinvents the SLR mirror system.

After praising the benefits of mirrorless, a strategy needed to sell its EOS R series of cameras, Canon is back to the DSLR world, with a camera that represents the pinnacle of Canon’s EOS-1 series. The much-anticipated EOS-1D X Mark III has at its heart a newly developed DIGIC X processor, and features a new 20.1 Megapixel sensor, mirror system and shutter, giving it a competitive edge – achieving industry leading speeds of 16fps, according to Canon.

Essential for world-class sporting events and animals in the wild, the optical viewfinder provides photographers better connection to the subject, with clear and bright lag-free viewing, says Canon, and this DSLR takes the whole concept of an OVF to a new level, a key reason for the 16fps shooting speed the camera offers.

To achieve such fast frame rates “impossible in any other manufacturers’ camera”, says the company, Canon’s innovative technology reinvents the SLR mirror system. With “Canon’s mechanical engineering superiority at the heart”, as the engineers at Canon say, the camera features almost zero mirror bounce,  meaning that its mirror returns to its position as quickly and as precisely as possible – directing light to the camera’s AF sensor to take a reading faster than ever before.

EOS 1-D X Mark III: new SLR mirror system and 5.5K 12-bit RAW video internal recording

Features like the EOS C500 Mark II

Whether this is the fast speed mirror system for which a Canon patent was published, or a sign of a path the company is exploring, it confirms that DSLRs are far from dead, and the company continues to research solutions to enhance what many say is a dying breed. Presented as the ultimate sports and wildlife camera, the EOS-1D X Mark III, offers professional photographers limitless possibilities, at blistering speeds. But it also has something for videographers…

The camera offers 5.5K 12-bit RAW video internal recording, being the first non-cinema Canon EOS series camera to have such feature, and in doing so it allows professionals to capture top-quality video as well as stills. While, as usual, it will be important to read all the fine print to fully understand the scope of video features available, the EOS-1D X Mark III seems to be a step in the right direction to offer features of the Cinema EOS line in a DSLR body.

The full announcement reveals the camera’s ability to meet the demands for high-quality video. The EOS-1D X Mark III is the first EOS-1 series camera to support Movie Digital IS – providing 5-axis stabilization to cope with a wide range of movements – a feature seen in high-end Canon cinema cameras like the EOS C500 Mark II. Thanks to its new sensor and processor, the EOS-1D X Mark III is now also Canon’s most advanced video product with interchangeable lenses outside of the Cinema EOS series – offering 4K Full Frame and supporting 12-bit RAW internal recording.

12-bit 5.5K video and Canon Log Gamma

The list of firsts when it comes to video does not stop there, though. The EOS-1D X Mark III is the first non-cinema Canon camera to feature RAW recording, providing an expansive range of colours and tones which can be extracted in post-production for superior image quality. In addition to this, using the camera, video can also be recorded as 12-bit CRM file at 5.5K (5472×2886), allowing very detailed oversampled 4K footage – meeting the demand for high-quality video.

The camera can also record using Canon Log Gamma, captured as a 10-bit HEVC/H.265 file, giving professionals multiple editing and unlimited creative possibilities. Addressing the need for speed, the EOS-1D X Mark III supports file recording in a MP4 container, for fast transmission of files. Dual Pixel CMOS AF is supported in 4K and RAW mode, when coupled with Movie Digital IS, so professionals can have confidence their movie image footage will have pin-sharp focus and be steady – whatever the condition or scenario – perfect for impromptu video opportunities.

The humble 20.1 megapixel full frame CMOS sensor, a value that many say is low but, apparently, is good enough for the professionals whose feedback Canon used to develop the camera, is a next generation imaging sensor, supporting faster readout and lower noise, “addressing professionals’ request for a low-noise, high-performing DSLR” says the company. The camera’s 20.1 Megapixel Full Frame CMOS sensor also offers Canon’s widest ISO range yet. With the extended settings from ISO 50 to ISO 819,200 – the EOS-1D X Mark III further provides professionals with the flexibility to photograph in various conditions.

A new low pass filter and HEIF support

Thanks to the increased noise handling abilities of its sensor, professionals can alter the exposure of images in post-processing without noise affecting the dark areas of the images – providing even more usable dynamic range than previous models. The new features do no stop there, again, and the new DSLR from Canon has some more “firsts”.

The EOS-1D X Mark III is the first camera to the market to use a revolutionary new low pass filter, which samples the light point over a greater number of points to achieve sharper and higher resolution images while preventing moiré. It is also the first EOS model to support the HEIF (High Efficiency Image File Format). This next generation format, based on the HEVC codec, enables images with 10-bits of data to be saved in a file the equivalent size as a JPEG while suffering less compression artefacts.

It will be interesting to see if this format, developed by the Moving Picture Experts Group (MPEG) will gain traction and take the crown from JPEG, something that the JPEG 2000, an image compression standard and coding system developed by a Joint Photographic Experts Group committee, tried, without success, 20 years ago. As of now, the HEIF format, with some variations, is supported by macOS, Windows 10 and Android, among others, and editable in Adobe Lightroom, Affinity Photo or Gimp. HEIF also supports animation, and is capable of storing more information than an animated GIF at a small fraction of the size, but a the moment there is no indication that any Internet browser supports it.

EOS 1-D X Mark III: new SLR mirror system and 5.5K 12-bit RAW video internal recording

The opinion from professionals

The EOS-1D X Mark III has been developed using feedback from the worldwide community of EOS-1D X and EOS-1D X Mark II photographers, including prestigious Canon Ambassadors. Canon’s rich heritage in optical excellence shines through in professionals’ feedback during testing, praising the EOS-1D X Mark III’s step-change in autofocus, dramatically improved image and video quality and speedy communication abilities – all features which allow professionals to achieve breath-taking images and deliver them to clients – faster than ever before.

Eddie Keogh, professional sports photographer and Canon Ambassador said: “Working from the side lines at top sporting events worldwide, Canon’s DLSRs continue to dominate professional photography. Throughout the years EOS-1 series cameras have been unrivaled in their reliability and capability, which is why I’ve been using them since 2002 with the EOS-1D. In my line of work speed is everything, so I’m delighted to be using the EOS-1D X Mark III which features noticeably improved fps, outstanding autofocus and quicker communication abilities – because, in the competitive industry of sports photography, a matter of milliseconds could mean the difference between a picture that makes it to the back pages of national newspapers or doesn’t.”

AF system uses deep learning

Presenting the camera, Canon points to the fact that it is based around the Canon EF mount, with more AF lenses available than any other system. The EOS-1D X Mark III  guarantees that link with the past, but is looking forward, with a new AF system and sensor that fulfill the needs of professionals as Eddie Keogh. In the ever-competitive professional photography industry there is no room for images of blurry subjects. With a new AF sensor, the camera provides 28 times the centre resolution of its predecessor and three times the number of AF points , delivering unrivaled precision and giving photographers even greater image choice of pin-sharp shots.

Partnered with a dedicated DIGIC 8 processor, focusing on subjects in a wider range of lighting is made possible – conditions which would see lesser-quality AF systems fail to capture ‘the shot’ in focus. In addition to focusing accuracy in low light, the camera is ideal for photographing low contrast, patterns, fine detail and diagonal lines – all of which were previously difficult to capture.

Programmed via deep learning, the camera’s AF system can identify human subjects in a range of sporting situations, bringing them into focus – at high speeds – with newly-developed advanced subject tracking system. With this deep learning capability, the camera will lock on to a subject’s head or face – the primary place of focus for the human eye when looking at images – even in situations when the subject’s eyes are covered by the likes of helmets and goggles. A new Auto AF case setting has also been incorporated in the camera to tune the AF settings to match the subject – making setting up the AF system easier than ever before – ideal for professionals photographing subjects which occasionally may be blocked.

Built in Wi-Fi, Bluetooth and GPS

Keeping pace with shortening deadlines and addressing professionals’ needs for seamless and speedy content delivery, the EOS-1D X Mark III is the first EOS-1 series camera to feature built in  Wi-Fi and Bluetooth. The Wi-Fi can be used for FTP or connecting via EOS Utility as well as connecting to a smartphone.

Its Bluetooth connectivity uses the Bluetooth Low Energy protocol, providing a constant connection to a compatible smart device yet requiring minimal battery power – ideal for long shoot days. By opening Canon Camera Connect, the EOS-1D X Mark III automatically connects to compatible devices , allowing image review, sharing, and remote Live View shooting with a single tap.

With inbuilt GPS, professionals can capture location data to images – particularly useful for traveling sports photographers and exploring wildlife photographers. The camera transfers data at twice the speed of the EOS-1D X Mark II when using the built in ethernet, or the new optional wireless file transmitter – the WFT-E9. Coupled with simpler network set-up, it greatly enhances professionals’ workflow.

When shooting, photographers have the option to use Live View. In that mode the camera can shoot at 20fps with mechanical or electronic shutter with full AF, further extending creative opportunities. Shooting at such fast speeds is made easier through the use of next generation memory cards, CFexpress, which provide write speeds over three times that of the previous fastest CFast cards and making shooting bursts of over 1000 RAW images possible.

EOS 1-D X Mark III: new SLR mirror system and 5.5K 12-bit RAW video internal recording

2850 shots per charge

Allowing seamless navigation with trusted ergonomics, existing EOS-1D series users will be comfortable handling the EOS-1D X Mark III, says Canon. Its magnesium alloy body offers the durability expected from Canon’s EOS-1 cameras – withstanding extreme weather conditions, with phenomenal weather-sealing. The EOS-1D X Mark III also makes shooting in dark or dimly-lit conditions easier, with light up buttons – a feature added directly as a result of professional feedback. A number of buttons on the camera illuminate when the display light button is pressed making identifying the various buttons much easier – offering again, limitless shooting possibilities.

The camera also provides additional control for selecting AF points, built into the AF-ON button, allowing photographers to change AF points on-the-fly for the best composition – further simplifying their work. Professionals can also benefit from dramatically improved battery life – with the same LP-E19 – enabling them to shoot 2850 shots per charge – reducing the chance of missing ‘the shot’ when changing battery.

That’s the EOS-1D X Mark III, the new flagship camera from Canon, a DSLR that will be at CES 2020. The Canon EOS-1D X Mark III DSLR camera body and WFT-E9 wireless file transmitter are both scheduled to be available in mid-February 2020 for an estimated retail price of $6,499.00 and $649.99, respectively.

Panasonic at CES 2020: the world’s first HDR capable UHD VR eyeglasses

Panasonic at CES 2020: the world's first HDR capable UHD VR eyeglasses

Presented at CES 2020 as a reference product, the new VR glasses from Panasonic are the world’s first HDR capable UHD VR eyeglasses, with high-quality images and optimal sound and no screen door effect.

Panasonic Corporation partnered with Kopin Corporation to develop the world’s first High Dynamic Range(HDR) capable ultra-high definition(UHD) virtual reality (VR) eyeglasses which boasts a comfortable fit that makes users feel as if they were wearing eyeglasses. While conventional VR glasses with high-quality images and high sound quality provide users with highly immersive simulated experiences, these glasses tend to be big in size and require users to strap them to their head with a headband, which could cause wearer discomfort.

The VR eyeglasses from Panasonic are different, and their technology is defined by the experience Kopin Corporation has as a leading developer and provider of critical components for wearable headset products as the head-mounted displays for the F-35 Joint Strike Fighter. For more than three decades, Kopin’s, scientists and engineers have created innovative technologies that have enhanced the way people see, hear and communicate, from the Golden-i, a wearable headset design for enterprise to the Solos smart glasses for cyclists and runners.

Solutions for VR training

One of Kopin’s subsidiaries, NVIS Inc. located in Virginia, designs and manufactures professional virtual reality products that allow customers to visualize and interact with simulated 3D environments. The company offers high-resolution, near-eye display systems designed for high-fidelity immersive training and simulation. NVIS products are used in places as diverse as the Virtual Human Interaction Lab at Stanford University, the Air Support Operations Squadron (ASOS) Training, in Oklahoma City, the Ford Virtual Reality Centre in Melbourne, Australia or the Non-Rated Crew Member Manned Module (NCM3), a virtual reality simulation for the rear crew members of the CH-47 Chinook and UH-60 Blackhawk aircraft.

For the new VR glasses, Panasonic has developed a high performance display device in cooperation with Kopin Corporation. In addition, Panasonic’s audio and visual technologies have been incorporated into this new device, including signal processing technologies cultivated through the development of video equipment such as TVs and Blu-ray Disc players, acoustic technologies of Technics audio products, and optical technologies used in LUMIX digital cameras. These technologies enabled Panasonic to achieve compact and lightweight VR glasses offering high-quality images and optimal sound that deliver realistic sensations drawing the user into the images projected before their eyes, while in the comfort of wearing eyeglasses.

Panasonic at CES 2020: the world's first HDR capable UHD VR eyeglasses

5G will create the market for VR eyeglasses

With anticipation of the forthcoming full-fledged commercial services of the fifth generation (5G) mobile communications system, a number of new services using VR glasses are expected to be offered, including for VR sports viewing and engaging virtual travel experiences. Panasonic aims to be in the front row, offering their own solution, which now was unveiled at CES 2020.

Main features of the developed product:

(1)  UHD high-quality images device capable of displaying HDR1 images

  •   Equipped with a micro OLED panel co-developed by Kopin Corporation2 and Panasonic
  •   Achieved natural and smooth images without “Screen door effect”, which is a visual artifact of displays, where the fine lines separating pixels become visible in the displayed image

(2)  High-quality sound capable of the reproduction over a wide range of frequencies from ultra-low to high

  •   The adoption of Technics’ original dynamic driver using magnetic fluid allows the accurate stroke of the diaphragm and achieves ultra low distortion reproduction.

(3)  Compact and lightweight body enabling the device to be worn in comfort without the need for a headband

  •   The adoption of an optical module newly developed by Kopin Corporation, 3M Company, and Panasonic allows the display of natural and distortion-free images in super single focus. A compact and lightweight design achieved an eyeglass-like shape.

Gearing up for the forthcoming full-scale commercial 5G services, Panasonic will continue to further develop the new VR glasses so that they can be used in a variety of applications, thereby creating new customer value.

The Panasonic VR glasses can be seen at the company’s booth during CES 2020, from January 7 to 10, 2020.

NIKKOR Z 70-200mm f/2.8 VR S Lens Announced

Nikon has announced the NIKKOR Z 70-200mm f/2.8 VR S lens which joins the NIKKOR Z 24-70mm f/2.8 S to be the second fast zoom lens in the line-up. With a fast maximum aperture of f/2.8 and built-in optical VR image stabilisation, the lens will be an ideal choice for action, weddings, events, news and … Continued

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CES 2020: new 8K TVs are coming, but do we really need them?

CES 2020: 8K TVs are coming, but do we really need them?

LG Electronics and Panasonic are some of the companies behind the new UHD Alliance’s “Filmmaker Mode” for TVs, and both are at CES 2020, with their new TVs, a show where 8K is prominent.

The 8K Association (8KA) has a mission: to grow appreciation and awareness of 8K products which will provide an even higher level of entertainment which is paramount to large screen entertainment. Last August, the 8KA announced that “key performance attributes for 8K televisions have been defined as part of the 8KA technical program. Performance criteria were created in concert with the association’s membership which include leading consumer electronics brands, panel manufacturers and other leadership companies within the 8K ecosystem with a strong pulse on current and future technology trends.”

Although we’ve seen 8K TV models at previous CES, and other industry events, 2020 looks like the year when 8K will start to grow. There are, no doubt, efforts, from all involved, to make it happen. A brief look at the hours pre-CES 2020 confirm the trend. Also important is the the appearance in Las Vegas of the first models – 8K and 4K – including the technology we mentioned here at PVC recently, in one article dedicated to UHD Alliance’s “Filmmaker Mode” for TVs, which will officially launch at CES 2020. We wrote, then, that readers could “expect to see new TVs from LG Electronics, Panasonic or Vizio featuring the tech.”

LG Electronics has the “Real 8K” models

LG Electronics is present with, among a plethora of models, two 8K solutions: 88- and 77-inch class Real 8K models.  The 2020 LG OLED ZX Real 8K models are not alone, though, as the 2020 LG NanoCell TV lineup is highlighted by six Real 8K TV models (75- and 65-inch models in Nano99, Nano97 and Nano95 series), all exceeding the stringent requirements needed to display the official industry 8K UHD logo from CTA.

Combining OLED’s self-emissive technology and absolute blacks with support for Dolby Vision IQ and the UHD Alliance’s new Filmmaker Mode, 2020 LG OLED TVs bring the cinema into the living room with new levels of realism. The new Filmmaker Mode, supported by Hollywood’s leading directors, delivers images the way they intended. LG OLED TVs also have been recognized by Hollywood Professional Association with its Excellence in Engineering Award as the first and only with integrated hardware-level calibration software, further solidifying LG’s OLED TV as Hollywood’s leading reference consumer display for use in content production.

Samsung 8K TVs get 8KA and CTA logos

Samsung also has new 8K models at CES 2020, and the next-generation QLED “provides consumers with an unprecedented viewing experience and unparalleled smart home integration. It leverages the power of enhanced AI (Artificial Intelligence) technology to improve audio, video and smart capabilities. According to the company, “the ultimate expression of these different innovations is the new, flagship Q950TS QLED 8K TV, which is the first TV in the industry to feature surround sound audio, true-to-life 8K resolution and a stunning, ultra-thin form factor.”

“8K resolution has the potential to transform our industry. Screens over 75” are the fastest growing segment in the market, and that segment is where 8K resolution matters the most,” said Joe Stinziano, Head of Consumer Electronics Business at Samsung Electronics America. “Our 2020 8K lineup demonstrates the power of this potential. Its unprecedented immersive capabilities and unparalleled smart features empower consumers to pursue their passions more simply and more comprehensively than ever before.”

The 2020 QLED 8K lineup reflects Samsung’s commitment to leading the industry in the implementation, adoption, and playback of 8K resolutions. Every model in the lineup will meet the requirements of the 8K Association’s Certified Test Specifications as well as the CTA 8K Ultra HD Display Definition, says Samsung. At the same time, the QLED 8K lineup is among the first in the industry to support the playback of native 8K content. In 2020, consumers will be able to enjoy and stream AV1 codec videos filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will ship with this capability built-in.

Panasonic and the Filmmaker Mode

Panasonic, as expected, has its new TV with Filmmaker Mode, the HZ2000 OLED, which seems ready to inherit the throne from the 2019 flagship OLED model, GZ2000. Briefly mentioned during the press presentation at CES 2020, the Panasonic HZ2000 OLED TV is expertly built by collaboration between Hollywood professionals and Panasonic and Technics engineers to provide beautiful color, immersive sound and smart home connectivity. Although details are scarce at the moment, it was mentioned that the new model will offer higher peak brightness levels than the average OLED. The HZ2000 OLED TV is a HDR capable 4K model.

Vizio, another company that supports Filmmaker Mode, is also at CES with its first models using the tech, and its 2020 line-up will feature HDMI 2.1, with HDMI VRR (Variable Refresh Rate) up to 120Hz present in the P9 and PX LCD ranges.  The complete line-up includes models of Vizio’s V-Series, M-Series, P-Series and P-Series Quantum families, the company’s first OLED TV.

The models from these  and other brands on display at CES 2020 suggest that although 8K is on the horizon, not everyone seems ready to move towards a resolution that continues to have a problem: the lack of content. Even 4K TVs are hard to justify, many times, because of the same problem, but the industry is already moving towards a higher resolution that, in the end, brings little gain to the consumer.

Should I buy a 8K TV?

There are some TV experiments, but there is no real consumer 8K video content and no sign that it will change. And moving to 8K is not just about buying a TV, everything from cables to equipment needs to be upgraded. Also your Internet bandwidth, if you’re thinking about watching Netflix or Amazon, if they ever move to 8K.  Most of the content available to watch now in 8K TVs is lower-resolution content upconverted.

Still, it’s good to see a cross-industry group as the 8K Association focused on facilitating the growth of the 8K ecosystem. The key performance attributes for 8K televisions  that have been defined as part of the 8KA technical program were created in concert with the association’s membership which include leading consumer electronics brands, panel manufacturers and other leadership companies within the 8K ecosystem with a strong pulse on current and future technology trends. The organization’s mission is to grow appreciation and awareness of 8K products which will provide an even higher level of entertainment which is paramount to large screen entertainment.

“Defining the key attributes for an 8K TV specification demonstrates the 8KA’s focus to quickly define a critical step in the growth in next-generation video technology,” noted 8KA Executive Director, Chris Chinnock, last August, during the announcement.  “To reach this milestone is a great testament to the cooperative spirit the members of the 8K Association enjoy along with our shared enthusiasm for the 8K ecosystem expansion.”

Promote the rapid growth of 8K content

8K refers to the latest and highest-resolution standard for content creation, distribution and television displays that enables over 33 million pixels of resolution, which is 4 times sharper than the UHD / 4K standard. The new 8K TV specification defined by the 8K Association includes recommended performance levels for High Dynamic Range (HDR) and Color performance along with interface requirements to help ensure consumers have confidence in their newly purchased 8K TVs.  A compliance test set will be developed next by 8K Association members, thus enabling a transparent testing process.  The 8KA plans to promote a logo on any member’s 8K TV that meets or exceeds the newly defined technical standard.

Along with the newly defined performance standard, the 8K Association continues its rapid growth with its broad membership having more than doubled over the past months. The organization’s newest members span video capture, television chipset technology, audio and video technology providers, and video entertainment creators—all with an eye toward efforts to promote the rapid growth of 8K content, delivery, and displays.

In 8K, are two logos better than one?

According to data from top market researchers, the 8KA membership now includes TV brands that hold over 40% of the TV market in the United States in the 1st half of 2019 and an estimated 90% of 8K panel production to date.  With such a broad representation of companies that are driving the future of the highest-resolution TVs and displays, the 8K Association expects its broad membership base to continue to work together to define and promote 8K technology standards throughout the ecosystem of content, distribution and display.

The newly released tech spec includes specifications for 8K Input Parameters (bit depth, frame rate, chroma sub-sampling), Display Performance (resolution, peak brightness, black level, color gamut, white point), and the Interface & Media formats (High Dynamic Range, codec). Here are some key specs:

  • Resolution: 7680 x 4320 pixels
  • Input Frame Rate: 24p, 30p and 60p frames per second
  • Display Luminance: More than 600 nits peak Luminance
  • Codec: HEVC
  • Interface: HDMI 2.1
  • Additional performance and interface specifications (available to members)

One should note, though, that the 8K Association (8KA) is not the only organization defining the specifications for 8K, because the Consumer Technology Association (CTA) and its member companies also has published its display definition norms, in September 2019. The CTA logo for 8K Ultra High-Definition (UHD) televisions – for use with 2020 model products – will, according to the organization, help retailers and consumers identify products that meet the technology industry’s 8K Ultra HD requirements. But isn’t the fact that there are two organizations defining the norms for 8K confusing to the consumer: in the end which 8K TV is best? The one with the two logos?

Opinion: Why I’m excited about the D780 and what it means for the future of Nikon

As a Nikon D750 owner who’s been using the camera for 5+ years, I’ll admit I’m excited about the D780. The refreshed model is, essentially, a DSLR version of the Nikon Z6 and I fully expect it’ll be relevant for another 5+ years.

I’m also excited because the D780 proves Nikon is still committed to DSLRs in 2020. And it might point to a continuing strategy, at least for now, of releasing ‘companion’ DSLR/mirrorless products, like the D850 and Z7 or the Canon EOS 90D and closely related 6D Mark II.

A proper replacement for the D750 provides the perfect stepping stone for folks interested in the Z6 or Z7, but who are still not ready to fully commit to a new system

A proper replacement for the D750 – which the D780 looks to be – also provides the perfect stepping stone for folks like me, interested in the Z6 or Z7, but still not ready to fully commit to a new system. That said, in another three to five years I very well may be ready to make the jump: especially if replacements for the Z6/Z7 fill in the gaps where Nikon’s DSLRs are still superior, like autofocus.

Why does the D750 continue to be such an excellent stills camera for the money? Because it offers still-competitive dynamic range/image quality (this image was pushed 2.25-stops), highly reliable autofocus (with great tracking ) and great ergonomics in a well built, small/lightweight DSLR body. Which is all to say, the D780 has some big shoes to fill.

ISO 3600 | 1/320 sec | F2.2 | Shot on Nikon D750 + Nikon 35mm F2 D

Nikon’s 3D Tracking autofocus in the company’s DSLRs is still better implemented and more reliable than the tracking in Z-series cameras, even with recent firmware updates. And though the number of AF points is unchanged from the D750 to D780, the new model inherits the AF algorithms of the flagship D5, so users should expect further improvement to what is already (and still) a top performing AF system.

Nikon’s 3D Tracking autofocus in the company’s DSLRs is still better-implemented and more reliable than the tracking in Z-series cameras

I have no doubt in my mind Nikon will continue to dial in the reliability of AF tracking in Z-series cameras (and fix the clunky implementation). And for enthusiast photographers curious about mirrorless, the Z6 is a sensible camera to consider as-is. But for folks like me who rely on their camera for freelance work, or for those entirely making a living behind the lens (bless your souls), sticking with something that has a proven track record is a no-brainer. Not to mention, the D780 offers dual card slots, something many professionals insist on. The Z6 does not.

While I would’ve appreciated a small bump in sensor resolution in the D780, no increase means I don’t have to worry about the camera out-resolving my aging collection of AF-D lenses.

ISO 6400 | 1/500 sec | F3.2 | Shot on Nikon D750 + Nikon 85mm F1.8 D

Still, the camera does fall short of my hopes in a few areas, most notably the continued lack of an AF joystick and/or a touchpad AF implementation (the latter is offered in the mid-range D5600). I also would have liked to see some bump in resolution, though the updated sensor (likely the same as the Z6’s) does offer some image quality improvements. Still, I’m jazzed as heck for 4K video (with usable video autofocus!), a touchscreen, faster burst shooting and better AF, even if Nikon did remove my precious pop-up flash (truly handy as a fill for back-lit portraits).

By giving the D780 the same live view implementation as the Z-series, Nikon is gradually guiding traditional DSLR users to appreciate its virtues

Ultimately, I know there will likely come a day semi-professional DSLRs are phased out completely. Thankfully the D780 is proof Nikon is taking its time and not forcing users to switch too quickly. By giving the camera the same live view implementation and performance as the Z-series, Nikon is gradually guiding traditional DSLR users to accept and appreciate the virtues of a good live view experience, something current D750 users know nothing about. All while allowing us to keep our familiar DSLR form factor and precious optical viewfinder.

At the end of the day, this is a hugely important camera series for Nikon, having successfully straddled the line between professional and enthusiast cameras ever since the D700 debuted more than ten years ago. There’s a reason these cameras are so popular and find their way into the hands of so many photographers: they offer good reliability and good bang-for-the-buck in the long run. Heck, I still use my D700 from time-to-time. With the D780, the legacy of this series continues on. And if the days of the DSLR are truly numbered and this is the final chapter in the D700-saga, it seems to be a proper finale… unlike ‘The Rise of Skywalker’.

The Nikon D750 has and continues to serve me well.

ISO 3200 | 1/500 sec | F10 | Shot on Nikon D750 + Nikon 35mm F2 D

Nikon D780 initial review

Introduction

The Nikon D780 is a replacement for one of the most well-rounded DSLRs ever made: the D750. It’s still built around a 24MP sensor and 51-point AF system but the more you dig in, the more you discover it’s a much more capable machine: a DSLR that’s learned a lot from mirrorless.

Many aspects of the camera’s behavior, from autofocus and video performance to interval shooting have been significantly improved, bringing a lot of the Z6’s capabilities to F-mount owners.

Key Specifications:

  • 24.5MP BSI CMOS sensor with on-sensor phase detection
  • 7 frame per second shooting (12 fps in 12-bit electronic shutter mode)
  • UHD 4K capture at up to 30p from the full width of the sensor
  • 51-point AF module supported by 180,000 pixel RGB metering sensor
  • 273 point on-sensor PDAF in Live View (sensitive to -4 EV)
  • 3.2″, 2.36M-dot touchscreen
  • Shutter range of 900 – 1/8000 sec
  • 10-bit video output over HDMI
  • 2260 shots per charge with viewfinder
  • Dual UHS-II SD card slots
  • Snapbridge Bluetooth and Wi-Fi system (with Raw and video transfer)

The Nikon D780 will be available from late January with an MSRP of $2,299.95 (the same price as the D750, in 2014), or as a kit with the AF-S 24-120mm F4G ED VR lens for $2,799.95.


What’s new and how it compares

The D780 uses elements borrowed from both the D5 and Z6 to deliver a camera that’s more of a step forward from the D750 it replaces.

Read more

Body and handling

The D780 has no built-in flash, but it does have a touchscreen and one of the best interfaces on the market for stills/video shooters.

Read more

Initial impressions

The D750 was hugely capable, but the D780 builds on that significantly. It’s a way for F-mount lens owners to gain the things Nikon has learned from its Z-series cameras. Which, in turn, might make it a great advert for the Z mount.

Read more

Nikon’s new D780 is a Z6 in a familiar DSLR body

The announcement of Nikon’s new D780 demonstrates that the company hasn’t given up on DSLRs just yet. The successor to the D750 (which Nikon says is its best-selling full-frame camera) borrows heavily from the Z6 mirrorless camera, with a few things from the D5 as well.

The D780 features a 24.5MP BSI-CMOS sensor – likely the same as in the Z6 – which features on-sensor phase detection. That means that in live view you’ll get dramatically improved autofocus compared to previous Nikon DSLRs, plus face and eye detection. When shooting through the viewfinder you’ll have a 51-point AF system backed with the higher-resolution metering sensor and algorithms from the D5.

Burst shooting with continuous AF tops out at 7 fps, though it can hit 12 fps in live view silent shutter mode (when shooting 12-bit Raw files). The maximum shutter speed is 1/8000 sec, with an x-sync of 1/200 sec.

On the video side, the D780 can capture UHD 4K video at 30p with full-pixel readout. It supports 10-bit N-Log and HLG HDR output, and offers zebra stripes, focus peaking and more.

Lastly, there’s the body, which offers some nice improvements. It now sports a 3.2″ tilting touchscreen, a USB Type C port with in-camera charging and twin SD card slots that support UHS-II media. As before, the D780 is rugged and weather-sealed.

The Nikon D780 will be available later this month for $2299 body only and $2799 with the 24-120mm F4G ED VR lens.

Official sample photos

Press Release

VERSATILITY MEETS AGILITY: THE D780 IS A NEW KIND OF DSLR FOR A NEW BREED OF CREATOR

The New Nikon D780 Will Exceed Expectations with the Ultimate Combination of Speed, Powerful Performance and Premium Features at an Uncompromising Value

LAS VEGAS – CES 2020, BOOTH #14018 (January 6, 2020 at 9:00 P.M. ET / 6:00 P.M. PT) Today, Nikon Inc. unveiled the D780, an exciting new FX-format DSLR that makes vast improvements to the highly-revered D750, Nikon’s most popular full-frame DSLR ever, while inheriting pro-level features from the powerful D850 and flagship D5. The much-anticipated D780 delivers the most sought-after features to give enthusiasts and professionals an agile camera for capturing high-resolution photos and 4K UHD video with the added benefit of fast, accurate phase detect autofocusing. While the D780 retains the rugged reliability of its predecessor, the camera has been turbocharged with Nikon’s latest EXPEED 6 processor, touch operability, advanced autofocus capabilities, extensive video features, a valuable assortment of in-camera creative options and much more. The new D780 is more than a worthy successor to the beloved D750, it’s a proven performer that transcends any creative endeavor.

Nikon cameras and lenses are world-renowned for their usability, reliability, performance and impressive image quality. With the addition of the innovative new Z mirrorless system, together with a robust and proven lineup of DSLR’s and decades of the finest NIKKOR lenses, Nikon is uniquely positioned to fulfill customer’s needs no matter how they want to capture still images or video.

“The Nikon D780 is not only a huge leap in technology over the D750, but it also integrates Nikon’s latest cutting-edge technologies to offer the best video feature-set and imaging capabilities in a full-frame DSLR,” said Jay Vannatter, Executive Vice President of Nikon Inc. “A demand exists for a successor to the D750, which offers the unbeatable combination of versatility, image quality and value.”

Perform Beyond Expectations

The Nikon D780 sets a new benchmark in DSLR performance, vastly improving upon the capabilities of the D750 by incorporating the newest technology and some of the popular features seen in the Z series, making it powerful and versatile enough to capture anything from fast-action sports to beautifully detailed night skies. The D780 is a seriously capable camera and offers the distinct advantage of being comfortable in the hands of a photo enthusiast, as well as being a popular pro-grade tool for weddings, wildlife, and production environments.

  • High Resolution Image Quality: Offering the optimal balance between resolution and file size, the D780 is equipped with a 24.5-megapixel backside-illuminated (BSI) FX-Format CMOS sensor to deliver superb image quality, fantastic dynamic range, beautiful color reproduction, stellar low-light ability and sharp clarity to excel in a wide array of shooting scenarios.
  • EXPEED 6 Processing Power: Designed with Nikon’s most advanced EXPEED 6 image processor, the D780 is packed with the same powerful processing engine as the Nikon Z 6 and Z 7, allowing for noticeable increases in speed. In addition to greater energy efficiency, EXPEED 6 delivers improved low-light performance, 4K UHD full-frame video with full pixel readout, and enhanced image clarity.
  • Wide ISO Range: The D780 retains the low-light ability that made it a photographer’s favorite for wedding receptions and nighttime photography, producing clean files with minimal noise effortlessly. Whether capturing a dimly lit dance floor, a stage performance or an astounding astro-landscape, users can rely on the D780 to retain ultimate clarity in even the most challenging lighting scenarios. The camera offers improved ISO performance across the entire range, which now goes up to 51,200 and is expandable to 204,800.
  • Blazing-fast speeds: The D780 keeps pace with the fastest action, offering shooting speeds of up to 7 fps1 at full resolution and shutter speeds as fast as 1/8000 or as long as 900 seconds2. Whether shooting the split-second action of motocross, or a bride’s walk down the aisle, the D780 lets you capture content with confidence when you only get one chance.
  • Two Powerful AF Systems Optimized for Any Shooting Style:
    • When shooting through the optical viewfinder (OVF): Nikon’s proven 51-point AF system is paired with an enhanced AF algorithm inherited from the flagship Nikon D5. 15 cross-type AF sensors maximize accuracy, and the camera uses an upgraded 180K-pixel Advanced Scene Recognition System, which analyzes the scene to ensure balanced exposures and accurate color reproduction. The AF system can reliably track rapidly moving subjects such as wildlife, yet also improves on its surreal ability to nail focus in challenging light, to -4EV in this mode.
    • In Live View: For the first time in a Nikon DSLR, the D780 is infused with mirrorless technology, featuring the same 2733 point focal plane Hybrid AF system employed in the Nikon Z 6, enabling broad coverage of approximately 90% of the frame. The system offers extremely fast, smooth and accurate AF in Live View and when recording video, a huge benefit for multimedia production. This is also Nikon’s first DSLR to feature Eye-Detection AF4, enabling a real-time tracking of multiple eyes in a scene to help ensure tack-sharp focus for portraits and candid shots.
  • Silent Shooting: When operating the electronic shutter in Live View, the D780 can shoot continuously without shutter noise at up to 12 fps. Silent shooting is ideal for documenting sensitive moments like a live performance, a wedding ceremony or discrete street photography.
  • NIKKOR Lenses: When combined with an extensive catalog of world renowned NIKKOR lenses, the versatile D780 knows no boundaries in taking on any artistic challenge.

Video Features for Creators

The D780 delivers the best video capabilities of any Nikon DSLR, incorporating technology found in the Nikon Z 6 mirrorless camera.

  • Full-Frame 4K video at 30 fps: Incorporating an FX-format BSI sensor and on-sensor phase detect AF, the D780 is capable of similar video capture functions of the Nikon Z 6, capturing full-frame 4K UHD video at 30 fps with full-pixel readout for absolute quality. A variety of other frame rates and resolutions is also selectable, including Full HD/120p for ultra-smooth motion in videos and epic slow-motion capture.
  • Flexible workflow: The D780 offers 10-bit output with N-Log5 or HDR (Hybrid Log-Gamma) support, raising the bar for video functionality and flexibility in post-production.
  • Advanced Cinematic Functions: Users can enjoy more creative freedom when capturing video with the D780 thanks to its host of advanced shooting modes, including focus peaking, highlight display (zebra stripes), interval timer and in-camera time-lapse movie file recording.

Advanced Creative Features

The D780 sports an innovative and useful feature-set that empowers professionals to explore their creative potential by affording a more efficient workflow coupled with unique effects.

  • In-Camera Creative Filters: With a wide-array of in-camera Creative Picture Controls and a Special Effects Mode, the D780 enables users to effortlessly add elements of personal flare to their photos and videos. Additionally, many of these popular special effects can be captured as a JPEG while simultaneously shooting an unaffected RAW image for more editing freedom.
  • Focus Stacking: Like the D850, the D780’s Focus Shift feature will appeal to macro, product and landscape photographers seeking extreme depth-of-field, by enabling the user to capture a series of shots at different focus distances and use third party software to generate a highly-defined image consisting of only the areas in focus.
  • More Flexibility with Multiple Exposures: New to the D780 is the ability to create a multiple exposure with non-consecutively shot images, giving photographers the capacity to superimpose images in-camera, even when captured from two entirely different locations and times.
  • Easy Wi-Fi6 and Bluetooth7 Connectivity: The D780 offers seamless image-sharing to a smartphone or tablet when connected to the Nikon SnapBridge8 app using the camera’s built-in Wi-Fi and Bluetooth. With the latest SnapBridge app, it’s easy to download videos, RAW files or remotely control a camera from your phone or tablet.

Built Like a Nikon

  • New Touch Operability: Like the Nikon D850, the new D780 features a bright, tilting 3.2-inch LCD enhanced with touch operability to provide a more optimal user-experience.
  • Robust Design: Sporting a durable build with extensive weather-sealing, the D780 retains its role as a reliable tool to handle unpredictable conditions when working in the field.
  • Energy-Saving Performance: The D780 can capture 2,260 shots on single charge** which is a significant increase in battery life compared to the D750, making it the ideal companion for photographers embarking on a day-long outing.
  • On-The-Go Charging: With versatile USB Type C compatibility users can charge in-camera and transfer files more conveniently than ever.
  • Dual Card Slots: Featuring two UHS-II SD card slots, the D780 provides professionals with a safety net and the ability to record multiple file formats simultaneously.

Price and Availability

The Nikon D780 will be available in late January for a suggested retail price (SRP) of $2,299.95* for the body-only configuration, and $2,799.95* for single-lens kit configuration with the AF-S NIKKOR 24-120mm f/4G ED VR lens.

Nikon D780 specifications

Price
MSRP $2299 (body only), $2799 (w/24-120mm lens)
Body type
Body type Mid-size SLR
Body material Magnesium alloy
Sensor
Max resolution 6048 x 4024
Other resolutions 3936 x 2624 (DX crop)
Image ratio w:h 1:1, 3:2, 16:9
Effective pixels 25 megapixels
Sensor photo detectors 25 megapixels
Sensor size Full frame (35.9 x 23.9 mm)
Sensor type BSI-CMOS
Processor Expeed 6
Color space sRGB, Adobe RGB
Color filter array Primary color filter
Image
ISO Auto, 100-51200 (expands to 50-204800)
Boosted ISO (minimum) 50
Boosted ISO (maximum) 204800
White balance presets 12
Custom white balance Yes
Image stabilization No
Uncompressed format RAW
JPEG quality levels Fine, normal, basic
File format
  • JPEG
  • Raw (NRW, 12 or 14-bit)
Optics & Focus
Autofocus
  • Contrast Detect (sensor)
  • Phase Detect
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
Autofocus assist lamp No
Manual focus Yes
Number of focus points 51
Number of cross-type focus points 15
Lens mount Nikon F
Focal length multiplier 1×
Screen / viewfinder
Articulated LCD Tilting
Screen size 3.2
Screen dots 2,359,000
Touch screen Yes
Screen type TFT LCD
Live view Yes
Viewfinder type Optical (pentaprism)
Viewfinder coverage 100%
Viewfinder magnification 0.7×
Photography features
Minimum shutter speed 900 sec
Maximum shutter speed 1/8000 sec
Exposure modes
  • Program
  • Shutter priority
  • Aperture priority
  • Manual
Built-in flash No
External flash Yes (via hot shoe)
Flash X sync speed 1/200 sec
Drive modes
  • Single
  • Continuous low
  • Continuous high
  • Mirror-up
  • Quiet shutter
  • Quiet continuous
  • Self-timer
Continuous drive 12.0 fps
Self-timer Yes
Metering modes
  • Multi
  • Center-weighted
  • Highlight-weighted
  • Spot
Exposure compensation ±5 (at 1/3 EV, 1/2 EV steps)
AE Bracketing ±5 (2, 3, 5, 7 frames at 1/3 EV, 1/2 EV, 1 EV steps)
WB Bracketing Yes
Videography features
Modes
  • 3840 x 2160 @ 30p, MP4, H.264, Linear PCM
  • 3840 x 2160 @ 25p, MP4, H.264, Linear PCM
  • 3840 x 2160 @ 24p, MP4, H.264, Linear PCM
  • 1920 x 1080 @ 120p, MP4, H.264, Linear PCM
  • 1920 x 1080 @ 100p, MP4, H.264, Linear PCM
  • 1920 x 1080 @ 60p, MP4, H.264, Linear PCM
  • 1920 x 1080 @ 50p, MP4, H.264, Linear PCM
  • 1920 x 1080 @ 30p, MP4, H.264, Linear PCM
  • 1920 x 1080 @ 25p, MP4, H.264, Linear PCM
  • 1920 x 1080 @ 24p, MP4, H.264, Linear PCM
Microphone Stereo
Speaker Mono
Storage
Storage types Dual SD/SDHC/SDXC slots (UHS-II compatible)
Connectivity
USB USB 3.1 Gen 1 (5 GBit/sec)
USB charging Yes
HDMI Yes (mini HDMI)
Microphone port Yes
Headphone port Yes
Wireless Built-In
Wireless notes 802.11b/g/n + Bluetooth 4.1
Remote control Yes (via wired, wireless or smartphone)
Physical
Environmentally sealed Yes
Battery Battery Pack
Battery description EN-EL15b lithium-ion battery & harger
Battery Life (CIPA) 2260
Weight (inc. batteries) 840 g (1.85 lb / 29.63 oz)
Dimensions 144 x 116 x 76 mm (5.67 x 4.57 x 2.99)
Other features
Orientation sensor Yes
Timelapse recording Yes
GPS None

Nikon’s 70-200 F2.8 for Z-mount to ship in February

Nikon’s new Nikkor Z 70-200mm F2.8 VR S is the first full-frame tele-zoom for the company’s Z-mount. The lens has Vibration Reduction built-in – which works in tandem with the Z6 and Z7’s in-body IS system – and can reduce shake by up to 5 stops.

As with Nikon’s F-mount 70-200s, the Z-mount version has both internal focus and zoom. The company claims minimal focus breathing and also that this is a parfocal lens, keeping the subject in focus as you zoom. It has a total of 21 elements, including one SR (short wavelength refracting) to reduce longitudinal chromatic aberration, as well as 6 ED, 2 aspherical and 1 fluorite elements. It also features Nikon’s Nano Crystal and Arneo coatings to minimize both off-axis and on-axis flare, respectively. The 70-200 can focus down to 0.5m at its wide end and 1m at its telephoto end, with a maximum magnification of 0.2x. These short focus distances are achieved using two separately driven autofocus units.

The 70-200 F2.8 weighs in at 1.4kg (3.2lbs) and uses 77mm filters. A customizable control ring allows for quick adjustment of aperture or exposure compensation, and a digital display shows things like aperture and focus distance. As with other high-end Z-mount lenses, the 70-200 is weather-sealed.

The Nikkor Z 70-200 F2.8 VR S will be available in February for $2599.

Official sample photos

NIKON ASSERTS COMMITMENT TO OPTICAL SUPERIORITY WITH THE ANNOUNCEMENT OF CUTTING-EDGE Z MOUNT, F MOUNT AND COOLPIX PRODUCTS

The New NIKKOR Z 70-200mm f/2.8 VR S Redefines a Quintessential Photographer Favorite for the Z System; The AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR is a Ground-Breaking Pro Super-Telephoto Zoom Lens; The COOLPIX P950 Packs an 83X Optical Zoom to Bring the World Closer

LAS VEGAS – CES BOOTH #14018 (January 6, 2020 at 9:00 P.M. ET / 6:00 P.M. PT) – Today, Nikon Inc. announced three new innovative products that affirms the imaging brand’s commitment to bringing optical excellence to all levels of customers. First, the new NIKKOR Z 70-200mm f/2.8 VR S is the latest in the ever-expanding Z mount lens line, giving users of Nikon Z series mirrorless cameras an indispensable workhorse lens for capturing action and portraits. For professional sports and wildlife photographers, the new AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR is an enticing high-performance, professional super telephoto F mount NIKKOR lens. Finally, the COOLPIX P950 is a powerful new addition to Nikon’s superzoom bridge camera lineup, offering creators a spectacular 83x optical zoom and a myriad of innovative features to take their creativity to new heights.

“Nikon continues to innovate and push the boundaries of what’s possible in imaging and lens technology,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The new NIKKOR Z 70-200mm f/2.8 VR S takes advantage of the next-generation optical system offered by the Nikon Z mount to create a versatile 70-200mm lens with astounding sharpness and clarity, cementing this S-line lens as a staple for those who demand only the best from their lenses.”

The NIKKOR Z 70-200mm f/2.8 VR S – Astonishing Details, Uncompromising Zoom
An essential pro-level telephoto zoom lens re-imagined to take advantage of the optical potential of the Z series, the NIKKOR Z 70-200mm f/2.8 VR S is the latest addition to Nikon’s rapidly growing lineup of mirrorless lenses. The NIKKOR Z 70-200mm f/2.8 represents a pivotal lens for the Z series and a must-have for those shooting action, weddings, events, news, wildlife and portraits. Equipped with a versatile focal range, fast f/2.8 aperture and an impressive 5 stops of built-in optical VR image stabilization1, the NIKKOR Z 70-200mm gives mirrorless shooters the flexibility to capture astoundingly sharp images and videos in a variety of scenarios. Additionally, multimedia and content creators using the lens will appreciate the stepping motor (STM) for extremely quiet autofocus operation and reduced focus breathing.

The NIKKOR Z 70-200mm f/2.8 VR S demonstrates the technological benefits of the Nikon Z mount to reinvent a classic lens, while including new features to make this photographer favorite even more superior for Z series users. Parfocal support maintains focus when zooming, while a reduced minimum focus distance (0.5m wide, 1.0m telephoto) vastly increases versatility for photos and video. When used in combination with the in-body stabilization of the Nikon Z 6 and Z 7, the NIKKOR Z 70-200mm f/2.8 promises unparalleled stability with additional optical stabilization. Like other S line lenses, the NIKKOR Z 70-200mm f/2.8 boasts a premium optical design complete with a 9-blade diaphragm as well as Anti-Reflective Nano Crystal and ARNEO coatings for maximum image quality in any light, with a Fluorine coating that resists dirt and smudges. In addition to a rugged weather sealed design the lens is ready to tackle any assignment with a dedicated Info Panel, two customizable Function buttons and an additional custom control ring.

The new NIKKOR Z 70-200mm f/2.8 VR S and AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR are the first Nikon lenses to feature the newly developed SR (Short-Wavelength Refractive) lens element, a specialized-dispersion glass lens featuring characteristics that greatly refract light with wavelengths shorter than that of blue. By controlling short-wavelength light that is difficult to compensate, the lens can more effectively collect light of various specific wavelengths and achieve highly precise chromatic aberration compensation.

AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR: Impressive Reach, Incredible Speed, Absolute Versatility
The all-new AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR is a versatile, professional lens for the Nikon F mount with a large focal range and fast constant aperture. It’s ideal for sports, wildlife and portrait photographers seeking a bright and fast telephoto lens that offers sharp image quality across a wide range of focal lengths. Thanks to its extensive 120-300mm focal range, the NIKKOR 120-300mm f/2.8 provides users with a pro-level single lens solution, replacing the need to carry multiple lenses. With Nikon’s reliable weather-sealed construction, the NIKKOR 120-300mm f/2.8 is equipped to handle any shooting scenario whether on the sidelines or in the wilderness.

Users will appreciate the constant f/2.8 aperture which offers incredible low-light capability and depth of field that draws emphasis to a subject. The impeccably sharp image quality, beautiful bokeh and enhanced AF performance of the NIKKOR 120-300mm f/2.8 offer speed and sharpness reminiscent of a prime. Engineered with Nikon’s cutting-edge technologies, the AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR is the first NIKKOR F mount lens to adopt Nikon’s new SR lens element as well as Nikon’s anti-reflective ARNEO coat to deliver superior chromatic aberration compensation and effectively reduce ghost and flare. The built-in VR function provides an effect equivalent to a shutter speed 4.0 stops1 and includes a Sport VR mode for rapidly moving subjects.

Ready for professional use, the lens is sealed to resist the elements and is engineered for maximum usability, even when handheld. The zoom ring, focus function buttons, tripod collar ring and controls are all designed to ensure superior operability for more comfortable shooting.

COOLPIX P950: 2,000mm Zoom Power, 4K UHD Video & More
With an unbelievable 83x optical zoom NIKKOR lens, the 16-megapixel COOLPIX P950 is a powerful new addition to Nikon’s superzoom bridge camera lineup, which delivers unprecedented image quality from extreme distances. Beyond the staggering 24-2000mm lens, the COOLPIX P950 packs an advanced feature-set complete with Nikon’s renowned NIKKOR optics and advanced stabilization technology with 5.5 stops of VR image stabilization, allowing stargazers and birdwatchers to capture high-quality photos or 4K UHD videos at extreme distances with ease. Plus, by using the COOLPIX P950’s 166x** Dynamic Fine Zoom for far-away subjects and Macro Shooting capabilities to get as close as 0.4 inches, adventure-seekers can bring the unimaginable closer than ever.

Users can rely on the P950 to photograph life’s most unique subjects with incredible accuracy and focus thanks to its Target Finding AF capabilities, 7 fps continuous shooting and ISO sensitivity up to 6400. A great option for photographers of all skill levels, the COOLPIX P950 features user-friendly controls alongside an intuitive menu system and a 2359k-dot EVF, making it easier to review and capture one-of-a-kind shots. Using dedicated Bird-Watching and Moon Modes, photographers can effortlessly snap photos of their world and beyond. The new P950 also adds RAW (NRW) photo recording, an enhanced high-resolution electronic viewfinder and Nikon SnapBridge2,3,4 to seamlessly share images or remotely control the camera.

The COOLPIX P950 is also equipped with an accessory shoe to enable compatibility with a variety of useful accessories, including the optional DF-M1 Dot Sight, which helps users locate subjects and compose shots from far-away distances.

Pricing and Availability
The new NIKKOR Z 70-200mm f/2.8 VR S lens and COOLPIX P950 will be available in February for suggested retail prices (SRP) of $2,599.95* and $799.95*, respectively. The AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR lens will also be available in February for a suggested retail price (SRP) of $9,499.95*. For more information about Nikon and their latest products, please visit www.nikonusa.com.

1. Based on CIPA Standard. This value is achieved when attached to an FX-format digital SLR camera, with zoom set at the maximum telephoto position.
2. The camera’s built-in Bluetooth® capability can only be used to connect the camera to a compatible smart device running the SnapBridge app, and to take advantage of SnapBridge features.
3. This camera’s built-in Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Nikon SnapBridge application must be installed on the device before it can be used with this camera.
4. Using the SnapBridge App System Requirements:

a. Android 5.0 or later or 6.0.1 or later
b. A device with Bluetooth 4.0 or later (i.e., a device that supports Bluetooth Smart Ready/Low Energy) is required.
c. The SnapBridge app is available for compatible iPhone®, iPad® and/or iPod touch®, and for smart devices running the AndroidTM operating system. The app can be downloaded free of charge from Apple’s App Store® and GooglePlayTM. SnapBridge can be used only with compatible cameras.

-Android™ and Google Play™ are trademarks of Google Inc.
-Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance. The N Mark is a trademark or registered trademark of NFC Forum, Inc. in the United States and in other countries. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon corporation and its Affiliates is under license.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
** At the maximum image size. The maximum zoom ratio varies by image size. Dynamic Fine Zoom magnification is calculated from the maximum wide-angle position of the optical zoom.

Nikon Nikkor Z 70-200 F2.8 VR S specifications

Principal specifications
Lens type Zoom lens
Max Format size 35mm FF
Focal length 70–200 mm
Image stabilization Yes
CIPA Image stabilization rating 5 stop(s)
Lens mount Nikon Z
Aperture
Maximum aperture F2.8
Minimum aperture F22
Aperture ring No
Number of diaphragm blades 9
Optics
Elements 21
Groups 18
Special elements / coatings ED, SR and aspherical elements + Nano Crystal and ARNEO coatings
Focus
Minimum focus 0.50 m (19.69)
Maximum magnification 0.2×
Autofocus Yes
Motor type Stepper motor
Full time manual Yes
Focus method Internal
Distance scale Yes
DoF scale Yes
Focus distance limiter Yes
Physical
Weight 1440 g (3.17 lb)
Diameter 89 mm (3.5)
Length 220 mm (8.66)
Materials Magnesium alloy
Sealing Yes
Colour Black
Zoom method Rotary (internal)
Power zoom No
Filter thread 77 mm
Hood supplied Yes
Tripod collar Yes

Nikon AF-S 120-300mm F2.8E FL ED SR VR arrives next month for $9500

First announced last September, Nikon’s AF-S Nikkor 120-300 F2.8E FL ED SR VR will be available from next month. The lens, which weighs in at roughly 3.2 kilos (that’s over 7 lbs), has 4 stops of VR. In addition to ED and fluorite elements, it uses a new ‘short wavelength refracting’ (SR) element to reduce chromatic aberrations. The lens can focus down to 2 meters (6.5 feet) at all focal lengths.

As you’d expect from a high-end lens, the 120-300mm is fully weather-sealed and features Nikon’s Arneo and Nano Crystal coatings. The front element has a fluorine coating to repel water and oil.

The lens has switches for AF/MF, focus distance limiter, VR mode, memory recall/AF-L/AF-On and focus confirmation beep.

No surprise – the 120-300 F2.8E won’t come cheap, with a list price of $9500.

Official sample photos

NIKON ASSERTS COMMITMENT TO OPTICAL SUPERIORITY WITH THE ANNOUNCEMENT OF CUTTING-EDGE Z MOUNT, F MOUNT AND COOLPIX PRODUCTS

The New NIKKOR Z 70-200mm f/2.8 VR S Redefines a Quintessential Photographer Favorite for the Z System; The AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR is a Ground-Breaking Pro Super-Telephoto Zoom Lens; The COOLPIX P950 Packs an 83X Optical Zoom to Bring the World Closer

LAS VEGAS – CES BOOTH #14018 (January 6, 2020 at 9:00 P.M. ET / 6:00 P.M. PT) – Today, Nikon Inc. announced three new innovative products that affirms the imaging brand’s commitment to bringing optical excellence to all levels of customers. First, the new NIKKOR Z 70-200mm f/2.8 VR S is the latest in the ever-expanding Z mount lens line, giving users of Nikon Z series mirrorless cameras an indispensable workhorse lens for capturing action and portraits. For professional sports and wildlife photographers, the new AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR is an enticing high-performance, professional super telephoto F mount NIKKOR lens. Finally, the COOLPIX P950 is a powerful new addition to Nikon’s superzoom bridge camera lineup, offering creators a spectacular 83x optical zoom and a myriad of innovative features to take their creativity to new heights.

“Nikon continues to innovate and push the boundaries of what’s possible in imaging and lens technology,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The new NIKKOR Z 70-200mm f/2.8 VR S takes advantage of the next-generation optical system offered by the Nikon Z mount to create a versatile 70-200mm lens with astounding sharpness and clarity, cementing this S-line lens as a staple for those who demand only the best from their lenses.”

The NIKKOR Z 70-200mm f/2.8 VR S – Astonishing Details, Uncompromising Zoom
An essential pro-level telephoto zoom lens re-imagined to take advantage of the optical potential of the Z series, the NIKKOR Z 70-200mm f/2.8 VR S is the latest addition to Nikon’s rapidly growing lineup of mirrorless lenses. The NIKKOR Z 70-200mm f/2.8 represents a pivotal lens for the Z series and a must-have for those shooting action, weddings, events, news, wildlife and portraits. Equipped with a versatile focal range, fast f/2.8 aperture and an impressive 5 stops of built-in optical VR image stabilization1, the NIKKOR Z 70-200mm gives mirrorless shooters the flexibility to capture astoundingly sharp images and videos in a variety of scenarios. Additionally, multimedia and content creators using the lens will appreciate the stepping motor (STM) for extremely quiet autofocus operation and reduced focus breathing.

The NIKKOR Z 70-200mm f/2.8 VR S demonstrates the technological benefits of the Nikon Z mount to reinvent a classic lens, while including new features to make this photographer favorite even more superior for Z series users. Parfocal support maintains focus when zooming, while a reduced minimum focus distance (0.5m wide, 1.0m telephoto) vastly increases versatility for photos and video. When used in combination with the in-body stabilization of the Nikon Z 6 and Z 7, the NIKKOR Z 70-200mm f/2.8 promises unparalleled stability with additional optical stabilization. Like other S line lenses, the NIKKOR Z 70-200mm f/2.8 boasts a premium optical design complete with a 9-blade diaphragm as well as Anti-Reflective Nano Crystal and ARNEO coatings for maximum image quality in any light, with a Fluorine coating that resists dirt and smudges. In addition to a rugged weather sealed design the lens is ready to tackle any assignment with a dedicated Info Panel, two customizable Function buttons and an additional custom control ring.

The new NIKKOR Z 70-200mm f/2.8 VR S and AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR are the first Nikon lenses to feature the newly developed SR (Short-Wavelength Refractive) lens element, a specialized-dispersion glass lens featuring characteristics that greatly refract light with wavelengths shorter than that of blue. By controlling short-wavelength light that is difficult to compensate, the lens can more effectively collect light of various specific wavelengths and achieve highly precise chromatic aberration compensation.

AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR: Impressive Reach, Incredible Speed, Absolute Versatility
The all-new AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR is a versatile, professional lens for the Nikon F mount with a large focal range and fast constant aperture. It’s ideal for sports, wildlife and portrait photographers seeking a bright and fast telephoto lens that offers sharp image quality across a wide range of focal lengths. Thanks to its extensive 120-300mm focal range, the NIKKOR 120-300mm f/2.8 provides users with a pro-level single lens solution, replacing the need to carry multiple lenses. With Nikon’s reliable weather-sealed construction, the NIKKOR 120-300mm f/2.8 is equipped to handle any shooting scenario whether on the sidelines or in the wilderness.

Users will appreciate the constant f/2.8 aperture which offers incredible low-light capability and depth of field that draws emphasis to a subject. The impeccably sharp image quality, beautiful bokeh and enhanced AF performance of the NIKKOR 120-300mm f/2.8 offer speed and sharpness reminiscent of a prime. Engineered with Nikon’s cutting-edge technologies, the AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR is the first NIKKOR F mount lens to adopt Nikon’s new SR lens element as well as Nikon’s anti-reflective ARNEO coat to deliver superior chromatic aberration compensation and effectively reduce ghost and flare. The built-in VR function provides an effect equivalent to a shutter speed 4.0 stops1 and includes a Sport VR mode for rapidly moving subjects.

Ready for professional use, the lens is sealed to resist the elements and is engineered for maximum usability, even when handheld. The zoom ring, focus function buttons, tripod collar ring and controls are all designed to ensure superior operability for more comfortable shooting.

COOLPIX P950: 2,000mm Zoom Power, 4K UHD Video & More
With an unbelievable 83x optical zoom NIKKOR lens, the 16-megapixel COOLPIX P950 is a powerful new addition to Nikon’s superzoom bridge camera lineup, which delivers unprecedented image quality from extreme distances. Beyond the staggering 24-2000mm lens, the COOLPIX P950 packs an advanced feature-set complete with Nikon’s renowned NIKKOR optics and advanced stabilization technology with 5.5 stops of VR image stabilization, allowing stargazers and birdwatchers to capture high-quality photos or 4K UHD videos at extreme distances with ease. Plus, by using the COOLPIX P950’s 166x** Dynamic Fine Zoom for far-away subjects and Macro Shooting capabilities to get as close as 0.4 inches, adventure-seekers can bring the unimaginable closer than ever.

Users can rely on the P950 to photograph life’s most unique subjects with incredible accuracy and focus thanks to its Target Finding AF capabilities, 7 fps continuous shooting and ISO sensitivity up to 6400. A great option for photographers of all skill levels, the COOLPIX P950 features user-friendly controls alongside an intuitive menu system and a 2359k-dot EVF, making it easier to review and capture one-of-a-kind shots. Using dedicated Bird-Watching and Moon Modes, photographers can effortlessly snap photos of their world and beyond. The new P950 also adds RAW (NRW) photo recording, an enhanced high-resolution electronic viewfinder and Nikon SnapBridge2,3,4 to seamlessly share images or remotely control the camera.

The COOLPIX P950 is also equipped with an accessory shoe to enable compatibility with a variety of useful accessories, including the optional DF-M1 Dot Sight, which helps users locate subjects and compose shots from far-away distances.

Pricing and Availability
The new NIKKOR Z 70-200mm f/2.8 VR S lens and COOLPIX P950 will be available in February for suggested retail prices (SRP) of $2,599.95* and $799.95*, respectively. The AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR lens will also be available in February for a suggested retail price (SRP) of $9,499.95*. For more information about Nikon and their latest products, please visit www.nikonusa.com.

1. Based on CIPA Standard. This value is achieved when attached to an FX-format digital SLR camera, with zoom set at the maximum telephoto position.
2. The camera’s built-in Bluetooth® capability can only be used to connect the camera to a compatible smart device running the SnapBridge app, and to take advantage of SnapBridge features.
3. This camera’s built-in Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Nikon SnapBridge application must be installed on the device before it can be used with this camera.
4. Using the SnapBridge App System Requirements:

a. Android 5.0 or later or 6.0.1 or later
b. A device with Bluetooth 4.0 or later (i.e., a device that supports Bluetooth Smart Ready/Low Energy) is required.
c. The SnapBridge app is available for compatible iPhone®, iPad® and/or iPod touch®, and for smart devices running the AndroidTM operating system. The app can be downloaded free of charge from Apple’s App Store® and GooglePlayTM. SnapBridge can be used only with compatible cameras.

-Android™ and Google Play™ are trademarks of Google Inc.
-Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance. The N Mark is a trademark or registered trademark of NFC Forum, Inc. in the United States and in other countries. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon corporation and its Affiliates is under license.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
** At the maximum image size. The maximum zoom ratio varies by image size. Dynamic Fine Zoom magnification is calculated from the maximum wide-angle position of the optical zoom.

Nikon AF-S Nikkor 120-300 F2.8E FL ED SR VR specifications

Principal specifications
Lens type Zoom lens
Max Format size 35mm FF
Focal length 120–300 mm
Image stabilization Yes
CIPA Image stabilization rating 4 stop(s)
Lens mount Nikon F (FX)
Aperture
Maximum aperture F2.8
Minimum aperture F22
Aperture ring No
Number of diaphragm blades 9
Optics
Elements 25
Groups 19
Special elements / coatings ED, fluorite and SR elements + Nano Crystal and Arneo coatings
Focus
Minimum focus 2.00 m (78.74)
Maximum magnification 0.16×
Autofocus Yes
Motor type Ring-type ultrasonic
Full time manual Yes
Focus method Internal
Distance scale No
DoF scale No
Focus distance limiter Yes
Physical
Weight 3250 g (7.17 lb)
Diameter 128 mm (5.04)
Length 304 mm (11.97)
Materials Magnesium alloy
Sealing Yes
Colour Black
Zoom method Rotary (extending)
Power zoom No
Zoom lock Yes
Filter thread 112 mm
Hood supplied Yes
Tripod collar Yes

Canon EOS-1D X Mark III– 5.5K Internal RAW recording at up to 60fps

Canon has officially announced the EOS-1D X Mark III at CES 2020 in Las Vegas. It can shoot 5.5K RAW internally at up to 60fps, as well as full-frame 4K DCI in10-bit 4:2:2 at up to 60fps. The Canon EOS-1D X Mark III was designed primarily for sports and wildlife photographers, but it looks to … Continued

The post Canon EOS-1D X Mark III– 5.5K Internal RAW recording at up to 60fps appeared first on Newsshooter.

Canon EOS-1D X Mark III– 5.5K Internal RAW recording ay up to 60fps

Canon has officially announced the EOS-1D X Mark III at CES 2020 in Las Vegas. It can shoot 5.5K RAW internally at up to 60fps, as well as full-frame 4K DCI in10-bit 4:2:2 at up to 60fps. The Canon EOS-1D X Mark III was designed primarily for sports and wildlife photographers, but it looks to … Continued

The post Canon EOS-1D X Mark III– 5.5K Internal RAW recording ay up to 60fps appeared first on Newsshooter.

The Wandering DP Podcast: Episode #209 – Lighting Transitions

On the show today we are looking at a commercial that involved set changes and in camera lighting transitions that needed to flow seamlessly from one location to the next.

We haven’t looked a project like this before and we definitely haven’t done a breakdown on this style of ad in a location setting.  We had some major restraints with locations and schedule but we managed to make it work in the end. 

Enjoy the behind the scenes look!

Patreon Podcast: The Holidays with Paul Meyers

This week we are back in the commercial world and looking at an ad shot by our very own Paul Meyers.  Paul has a great eye and in this Air Canada ad for the holidays his talent is on full display.

This breakdown was requested inside the Discord chat so if you have other ads you’d like to see broken down don’t hesitate to mention them in the chat.

You can find this week’s Patreon content by clicking the link below:

The Wandering DP Patreon Group

If you are a fan of the podcast and want more video content the patreon group is the place to be.  Each and every week I release an exclusive podcast, video, or live stream just for the Patreon members.

Patreon members also get access to the Private Facebook community for the show.  The podcast couldn’t exist without the Patreon support and I do my best to take care of the supporters.

Lighting Transitions – The Spot

This series of ads all played out in near identical fashion.  We either push in or pull out of one scene and reveal (with the help of a few stagehands) a new entirely different location.

Camera Gear:

Check out the gear I use on all of my commercial shoots by clicking the link below:

Wandering DP Commercial Cinematography Gear

We used the Alexa Mini LF paired with Sigma Full Frame Cine lenses (primarily the 35 & 50mm)  We shot Prores 444.

The only kit not listed on that page is the set of Vintage Cooke Panchros we used on this one.

No lights on this one but we did make heavy use of 12×12 Ultra Bounces, Neg, and Highlight frames.

The First Location – Finding the Angle

The most difficult part of this particular shoot was fitting in all the spots on the day given the location restrictions.  For this first breakdown we are going to look at our final set up of the day.

We shot in this parking lot last as it was at a working shopping center and we could only get full access and control once the center was closed for the day.  Lighting a space this big with the resources we had would be tough so we had too think of a clever angle to minimise lighting set ups but still sell where we were.

The Location Scout:

The Spots – Shot by Shot

Shot 1 – The Pull Start

The Shot

The camera dollies back as the world changes from a bedroom scene to a parking lot scene.

The Lighting

The first part of this shot was all about keeping it as dark as possible.

We used the light on the phone in combination with a very dime Arri Skypanel S-60 in an Octobox to add some key wrap to the talent’s face. 

We played with the idea of a tungsten edge from frame left but scrapped it as it felt too lit. 

The Result

Shoot Location

Full Frame:

100% Crop:

Set Up #2 – The Finish

The Shot

The camera settles as the talent reveals the app on the phone in a car park.

The Lighting

Now with the bed removed we used the same key light but upped the level on her face.  Then in the BG we used Astera Titan tubes to get the wash on the building.

We had another skypanel attached to the light post nearest the talent to add some edge light and then in the deep BG we used an Arri M18 into a 12×12 to add some moon-ish blue.

The Result

Full Frame:

Set Up #3 – The Cut Away

The Shot

For the shorter commercials we needed an angle to cut between the longer takes so we jumped on the 50mm and played to the strengths of the lighting.

The Lighting

Exactly the same as before but changing the angle meant we got more shape out of the key light but lost the level in the BG with no Asteras.

The Result

100% Crop:

Set Up #4 – The Bank

The Shot

The camera dollies in as the wall is pulled back to reveal the bank behind our talent.

The Lighting

For this first part of the shot we used Titan Tubes all around.  We had two for the key light and one for the wall to add some level to it.  

The practical was on a dimmer and dimmed way down.  The titan tubes were warmed up to contrast the blueness coming from the bank interior.

The Result

The Location Scout:

Full Image:

Transition Shot:

Set Up #5 – The Reveal

The Shot

The move ends with a teller greeting the talent at the front of the branch.

The Lighting

Inside the ban we used skypanels to match the color of the overheads as we didn’t have time to completely re-light the whole bank.

We used the Octobox and an 8X8 frame to help soften off the direction of the lamps.

The Result

The Location Scout:

Full Frame:

Set Up #6 – The Alt Take

The Shot

Same shot as the previous ad.  Used for cutaways on the shorter 15 second spots.

The Lighting

Same as above.

The Result

Set Up #6 – The Night to Day

The Shot

A couple sit on the sofa watching TV at night.  The woman uses her phone and as she does the wall behind them is removed and they are all of a sudden in a cafe during the day.

The Lighting

The night lighting was difficult due to how little room we had to manoeuvre and set lamps.

We used a skypanel S-60 for the TV gag and a Titan tube rigged to the wall to add some separation between the wall and the talent.

The Result

Set Up #7 – The Alternate Cut

The Shot

Same as previous spots.

The Lighting

Same as above.

The Result

Set Up #8 – The Reveal

The Shots

The camera dollies in to show the new location as the talent sit at the table.  The odd framing is to allow room for text and offers on screen.

The Lighting

Here we used two Arri M40s for day level from frame left.  Once was outside and one was inside.  The inside also has an Arri M18 to help wrap around the light a little bit ore plus a skypanel S-60 to add to the room tone on the right hand side of the frame.

The Result

Set Up #8 – The Alternate Reveal

The Shots

We shot a number of different end frames for the various spots.  We swapped the talent and the framing to give them subtle variations.

The Lighting

Here we were a little bit tighter so we brought in a 4×4 diffusion frame forr the key from frame left then added a hint of a edge light from the shadow side.

We added a bit of neg from a 4×4 floppy from frame right and that was it.

The Result

100% Crop:

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