The Problem With Instagram and How It Undersells Your Photography

The Problem With Instagram and How It Undersells Your Photography

Nowadays, the majority of photographers have an Instagram account to showcase their work, while some even use it as their primary portfolio. But while the platform is certainly a great tool to get your work in front of the masses, it’s not perfect, and this thought-provoking video essay explores one of the subtler reasons why.

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Tamron 17-28mm F2.8 for Sony E-mount available in July for $900

Tamron has announced pricing for its 17-28mm F2.8 Di III RXD lens for full-frame Sony mirrorless cameras.

The 17-28 is marketed as the ideal companion to Tamron’s excellent 28-75mm lens, adding a useful wideangle range. The 17-28 is 9cm (3.9″) long and weighs in at 420g (14.8oz.). And, since the zoom and focus are internal, it never gets any longer. The lens is sealed against dust and moisture.

The lens has a total of 13 elements, including two low-dispersion and one extra-low-dispersion element. It has a BBAR coating to reduce ghosting and flare and a fluorine coating to resist fingerprints and moisture. It has a minimum working distance of 19cm (7.5″) and maximum magnification of 0.19x. The lens is threaded for 67mm filters, just like the 28-75.

The Tamron 17-28mm F2.8 Di III RXD will ship in late July for $900.

Tamron Announces Launch of Large Aperture, Ultra Wide-Angle Zoom Lens for Sony E-Mount Cameras that is Extremely Compact and Lightweight with a Filter Diameter of 67mm

June 28, 2019, Commack, NY – Tamron announces the launch of the 17-28mm F/2.8 Di III RXD (Model A046), a large aperture, ultra-wide-angle lens for Sony E-mount full-frame mirrorless cameras. The Model A046 features a filter diameter of Ø67mm (astonishingly small for a full-frame, large aperture, ultra-wide-angle zoom lens) as well as an unprecedented light weight of 14.8 oz. and diminutive length of 3.9 in. The compact size provides excellent balance on the small profile mirrorless cameras and is easy to carry. The lens will be available July 25 at approximately $899 at authorized Tamron USA retailers.

The Model A046 offers a large F/2.8 aperture throughout the entire zoom range and delivers high-resolution and contrast edge-to-edge. The combination of ultra-wide-angle focal length, large constant F/2.8 aperture and an MOD (Minimum Object Distance) of 7.5 in. at the wide-angle end encourages richly expressive and creative photography in a multitude of scenarios.

The new 17-28mm zoom’s AF drive system is powered by the RXD (Rapid eXtra-silent stepping Drive) stepping motor unit that enables it to deliver high-speed, high-precision and superbly quiet operation, making it suitable for shooting virtually noise-free video as well as still photographs.

In addition, the new zoom lens features Moisture-Resistant Construction and a hydrophobic Fluorine Coating that repels fingerprints and dirt. Plus, the Model A046 is fully compatible with various camera-specific features including Fast Hybrid AF and Eye AF. High performance, combined with exceptional portability, make the 17-28mm zoom ideal for daily use.


  1. Companion model to the compact, popular Tamron 28-75mm F/2.8 Di III RXD (Model A036) zoom

Sharing the same development concept as the highly esteemed Model A036 that launched in May 2018, the 17-28mm zoom (Model A046) was designed with the top priority of high optical performance in a form factor that is light and compact. Tamron engineers have achieved an unrivaled small size (3.9 in) and light weight (14.8 oz) for a zoom range of 17-28mm. The overall length does not change when zoomed or during focus, thereby creating stable, well balanced operation and excellent mobility. In addition, Model A046 features a filter diameter of just 67mm, very small for an ultra-wide-angle zoom lens. It has the same filter size as its sister lens the Model A036 allowing the use of the same lens cap and filters. The two zooms together create an extremely compact system that covers 17 to 75mm and weighs less than 35.3 oz.

  1. Superb high-resolution performance

The 17-28mm zoom’s optical design consists of 13 lenses in 11 groups, including three aspherical lens elements, two LD (Low Dispersion) lens elements and one XLD (eXtra Low Dispersion) lens element that has properties close to those of fluorite. Together they efficiently suppress chromatic and other aberrations. Additionally, Tamron’s legendary BBAR (Broad-Brand Anti-Reflection) Coating effectively reduces ghosting and flare. Leveraging camera functions*, it provides excellent optical performance matching the latest high-resolution image sensors from edge-to-edge throughout the entire zoom range. The combination of compact size and light weight plus high-resolution performance lets users capture a wide variety of genre including landscapes, architecture and casual snapshot photography.

*When shooting with the camera’s lens correction function enabled.

  1. Extreme close-up capability enables versatile creative expression with ultra-wide-angle zoom

The 17-28mm zoom focuses close. The MOD at the 17mm wide position is 7.5 in (same as Model A036) and the maximum magnification ratio is 1:5.2. At the 28mm end, it achieves the maximum magnification ratio of 1:6 while reaching the MOD of 10.2 in This remarkable performance allows users to create compositions that emphasize perspective (the closer subject is larger and the more distant one is smaller) and that are unique to wide-angle lenses.

  1. The RXD stepping motor unit is exceptionally quiet

The AF drive incorporates a sensor that accurately detects the position of the lens while the RXD motor unit delivers optimized AF control. This achieves very fast and accurate autofocus operation, allowing users to maintain pin-sharp focus on continually moving subjects or when filming video. The exceedingly quiet operation is an important advantage because it virtually eliminates extraneous sounds during video recording. In addition, the compact configuration of the RXD AF drive system contributes to the unprecedented size and weight reduction.

  1. Moisture-Resistant Construction and Fluorine Coating

Environmental seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and afford Moisture-Resistant construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions. Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, moisture or oily fingerprints, allowing for much easier maintenance.

  1. Consistent design and operation throughout all Tamron lenses for full-frame mirrorless cameras

Similar to the 28-75mm (Model A036), the 17-28mm (Model A046) has a zoom ring at the front and a focus ring at the rear. Zooming, focusing and other functions are identical in this series to ensure consistent operation. The design is not only beautiful, it is functional as well and features an outer housing hugging the smooth contours of the lens body, deftly worked Luminous Gold brand ring and the precise, rigid metal lens mount. The Luminous Gold brand ring solidifies the characteristic look of a Tamron-branded lens whether on its own or attached to a camera body.

  1. Versatile, exciting combination when paired with the 28-75mm F/2.8 Di III RXD (Model A036)

Two high-performance partners, the 17-28mm combined with the 28-75mm, cover the super-broad range from 17mm ultra wide-angle to 75mm medium telephoto, and maintain excellent speed with an open aperture of F/2.8. The total weight of the two lenses is 34.2 oz, less than 1kg. This compact but potent combo makes the most of the mobility of mirrorless cameras. In addition, both models have a filter diameter of 67mm, so the same filters such as PL (Polarizer) and ND (Neutral Density) may be used with both models, and lens caps are interchangeable.

  1. Compatible with main camera-specific features and functions

Tamron’s new 17-28mm zoom is compatible with many of the advanced features that are specific to certain mirrorless cameras. This includes the following:

– Fast Hybrid AF

– Eye AF

– Direct Manual Focus (DMF)

– In-camera lens correction (shading, chromatic aberration, distortion)

– Camera-based lens unit firmware updates

* Features vary by camera. Please consult your camera’s instruction manual for details.

* As of May, 2019.

Tamron 17-28mm F2.8 Di III RXD specifications

Six Months With the EOS R: How Good Is Canon’s Mirrorless Camera?

Six Months With the EOS R: How Good Is Canon's Mirrorless Camera?

While Canon’s RF mirrorless lenses have generally been receiving stellar reviews, the response to their camera bodies has been decidedly more mixed. However, their cameras are sometimes known for certain usability perks and other intangibles that the spec sheets can’t capture, and this great video review focuses on how those come together to make or break the EOS R over the course of six months with it.

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Grip Industry Mourns Death of Matthews Studio Equipment Co-Founder and President Ed Phillips

Film Industry pioneer Ed Phillips, who helped form Matthews Studio Equipment in 1969 and presided as President for nearly 50 years, died unexpectedly Saturday, June 22. He was 72 years old. Almost all of us at some stage have probably used a Matthews Studio Equipment product. Ed’s passing is a big loss to our industry. … Continued

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Syrp Genie Mini II

Syrp has launches the all-new Genie Mini II. The Mini II is very much based on the original Genie Mini, and it keeps the same form factor and ease of use. Genie Mini II gets quite a few new features. Users of the Genie Mini II will now have the ability to create keyframed movement, … Continued

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Jony Ive is leaving Apple…well sort of

Apple has announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. Ive is leaving Apple after twenty-seven years to start his own creative business venture called LoveFrom. “After nearly 30 years … Continued

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Wildlife Photography: How to Get Closer to Animals

Wildlife Photography: How to Get Closer to Animals

You aren’t going to get very far as a wildlife photographer if the animals are constantly being scared away before you get into position. Here are some helpful tips on improving your approach.

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Using Shutter Angle for Video and Why It’s Better Than Shutter Speed

Using Shutter Angle for Video and Why It’s Better Than Shutter Speed

Understanding what a shutter speed is has been with us since the beginning of learning photography. For shooting video, shutter speed gets a little more complicated as it now has a direct relationship with the frame rate to calculate for. Shutter angle is what will make everything simple again.

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How to Make Passive Income in Photography

How to Make Passive Income in Photography

For a myriad of reasons, it’s always good to have multiple streams of income with photography. Not all of these streams need an equal amount of effort, however, and in this video you can learn five different ways to make a passive income with your camera.

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How Location and Visual Motifs Tell the Story in ‘Widows’ [Video]

Steve McQueen’s heist thriller Widows incorporates the city of Chicago in amazing ways, teaching us how setting can be an important character in a film.

Widows follows Veronica (Viola Davis), wife to Chicago criminal Harry Rawlings (Liam Neeson). After Harry and his crew are seemingly killed during a robbery, Veronica approaches the other widows with a plan to steal millions from a local politician (Colin Farrell) in order to pay back the crime boss (Brian Tyree Henry) Harry robbed.

The film is more than just a crime thriller, incorporating all the human drama and emotional depth that Alice (Elizabeth Debicki ), Linda (Michelle Rodriguez), and Belle (Cynthia Erivo) also bring to the story as well-developed female characters. It’s a complex plot about relationships and politics as well as crime.

The Chicago setting allows the film to also explore class and race in ways that do not feel overt. Hint of Film’s latest video explores all the ways location and visuals in Widows are used, not only as key storytelling devices but also as characters themselves. Watch the video essay below.

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TurtleRig launches latest versions of its Bulb Extensions for Flashpoint/Godox strobes

Lighting accessory manufacturer TurtleRig has announced the launch of its latest Bulb Extensions for Flashpoint and Godox strobes.

As explained in the three-minute promotional video above, the third-generation Bulb Extension units move the flashbulb forward 32mm (1.25in) so less light is wasted when used with certain speed-rings and light modifiers. The result is not only more light per flash (TurtlRig claims between 1/3rd to one stop of additional light) but also more even light, since modifiers like beauty dishes and parabolics benefit from having the light project more evenly than would be possible with the standard flashbulb position.

At the time, TurtleRig offers its Bulb Extensions for four different Flashpoint/Godox units, including the AD200, AD400, AD600 and AD600 Pro. Prices start at $20.95 and go up to $22.95 depending on the model.

MASV Is Upgrading Video File Delivery with a Desktop App and Slack Integration

MASV continues rolling out features to make moving files easier, now also integrating with the chat-platform-that-will-eat-the-world (Slack).

We first spent some time testing MASV (pronounced MASV) last summer, and we walked away impressed; in fact it’s become our default “big file delivery” service.

Unlike platforms like Dropbox, which is a big part of our workflow for smaller documents (that aren’t video files) MASV is specifically designed from the ground up for delivering video files

And delivering them really fast. How fast?

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Seven Films Winning Spring 2019 SFFILM Rainin Grants Announced

SFFILM in partnership with the Kenneth Ranin Foundation announced today the seven feature films receiving a total of $200,000 in funding as part of the SFFILM Ranin Spring, 2019 grant cycle. These grants are one of the few supporting narrative features, especially in the early stages. One of the films here receives development funding, four receive funds for screenwriting and twofor post-production. From the press release: SFFILM Rainin Grants are awarded twice annually to filmmakers whose narrative feature films will have significant economic or professional impact on the Bay Area filmmaking community and/or meaningfully explore pressing social issues. 

Applications are […]

Will Photography Follow the Trajectory of Art From Realism to Abstract?

Will Photography Follow the Trajectory of Art From Realism to Abstract?

Art mimicked life and photography captured it. Then photography mimicked art until it too became an art form. But will it follow the trajectory of paint and canvas trends?

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RIM OF THE WORLD: VFX Breakdown by Method Studios

Come have a look at how Method Studios created alien creatures for RIM OF THE WORLD:

Method Studios: Dedicated page about RIM OF THE WORLD on Method Studios website.

© Vincent Frei – The Art of VFX – 2019

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