XCD

Hasselblad launches rental service

Camera maker Hasselblad has launched the ‘Rent a Hasselblad’ camera equipment renting program, aiming to give enthusiast and professional photographers easier access to its medium-format photography products.

‘Rent a Hasselblad’ is a global online service and allows you to book Hasselblad cameras and lenses for a selected period of time, making it an interesting option for special photoshoots, when shooting while traveling or for those who’d simply like to try the Hasselblad system.

“Owning a Hasselblad medium format camera system is a significant investment even for a successful high-paid photographer,” said Bronius Rudnickas, Hasselblad Marketing Manager.

“Consequently, many professional photographers and enthusiasts haven’t had the opportunity to see what they’re able to create with Hasselblad’s medium format technology. The ‘Rent a Hasselblad’ program is designed to change that and we’re looking forward to seeing what photographers are able to produce having easier access to our photographic tools.”

At launch photographers can book the mirrorless medium format camera and a range of XCD lenses at around 40 pick-up locations across the globe. However, Hasselblad is planning to increase both equipment selection and locations in the future. In the US renting a X1D-50c for a day will cost you $110, lenses are around the $30 mark. The possibility to offset rental cost against the purchase price if you decide to purchase a piece of equipment after renting it is an added bonus.

You can find more information and book a camera and lenses on the Hasselblad website.

Press Release:

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2017-11-16

HASSELBLAD LAUNCHES ‘RENT A HASSELBLAD’ – A NEW WAY TO EXPERIENCE AND TAKE ADVANTAGE OF HASSELBLAD MEDIUM FORMAT TECHNOLOGY

‘Rent a Hasselblad’ enables easier and on-demand access to Hasselblad medium format cameras and lenses for photography enthusiasts and professionals.

Hasselblad, the leading manufacturer of medium format cameras and → continue…

From:: DPreview

Hasselblad unveils 135mm F2.8 for X1D, promises 80mm with fastest aperture yet

Medium format camera and lens maker Hasselblad has released its XCD lens roadmap for 2018, revealing the nine total lenses that will be available for X1D-50c shooters by the end of next year. Mainly, the company has added two new models to the system in the shape of a 135mm F2.8 with a built-in teleconverter, and what it is describing as an 80mm with the widest aperture Hasselblad has ever produced.

In addition, Hasselblad has altered the spec of its already announced 22mm wide lens. It will now come to market as a 21mm F4 after a slight change of plan in what Hasselblad says is a response to feedback from customers.

The new XCD 135mm F2.8 is due to arrive in the first half of 2018, and will come with a built-in 1.7x converter that will transform the lens into a 230mm F4.8. With the sensor of the X1D, this lens will deliver the same sort of angle of view we’d expect from a 110mm lens on a full-frame system, while with the converter that becomes just over 180mm.

The maximum aperture of the promised 80mm hasn’t been disclosed, but if it is to be the widest aperture Hasselblad has ever produced it will need to be wider than the F2 of the 110mm Planar T*. The company has said more will be revealed closer to the launch date at the end of 2018.

Aperture details of the forthcoming XCD 35-75mm zoom and the XCD 65mm have also been released, with the zoom varying between F3.5 and F4.5, and the 50mm-equivalent focal length coming in at F2.8. Prices are also to be released at a later date.

For more information, visit the Hasselblad website.

Press Release

Hasselblad expands the XCD lens range to a total of nine lenses → continue…

From:: DPreview