Western Digital

SanDisk reveals ‘world’s fastest’ UHS-I microSD memory card

At Mobile World Congress 2018, Western Digital introduced a new Extreme 400GB A2 microSDXC card that officially tips the scales as the world’s fastest UHS-I microSD memory card. According to the WD—which is launching the card under the SanDisk brand it acquired in 2016—the new Extreme 400GB microSDXC offers read speeds up to 160MB/s and write speeds up to 90MB/s, making it over 50% faster than current UHS-I Extreme microSD cards.

The new Extreme 400GB microSDXC card has UHS Speed Class 3 (U3) and Video Speed Class 30 (V30) ratings, making it ideal for uninterrupted 4K Ultra HD video recording, among other things, says Western Digital. As with other Extreme-branded SD cards, this new model is durable across multiple fronts, including being water-, dust-, x-ray-, temperature-, and shock-proof.

Western Digital currently lists the Extreme 400GB A2 microSDXC card on its SanDisk website without availability and price details; however, Tom’s Hardware reports that the card will cost $300 USD.

Press Release

Western Digital Transforms the Mobile Experience with New High-Performance Solutions Designed to Address Today’s and Tomorrow’s Consumer Demand for High-Quality Content

At MWC 2018, company releases world’s fastest UHS-I microSD card, and reveals future of flash memory cards with PCIe enabled SD card demonstration.

MOBILE WORLD CONGRESS, BARCELONA, Feb. 26, 2018 – As mobile content and applications grow increasingly sophisticated, Western Digital Corporation (NASDAQ: WDC) is transforming the mobile experience with new industry-leading mobile solutions designed to enable consumers to better capture, share and enjoy rich content on their devices. At Mobile World Congress, the company is releasing the world’s fastest UHS-I flash memory card, the 400GB1 SanDisk Extreme® UHS-I microSDXCTM card, and demonstrating the future of flash memory card technology with Peripheral Component Interconnect Express (PCIe)-enabled cards, designed to deliver the performance required → continue…

From:: DPreview

Ex-Lexar execs have launched a new memory card company, here’s why you should care

ProGrade Digital is a brand new memory card brand founded by former executives of memory maker Lexar.

In June 2017 parent company Micron unexpectedly announced the end of Lexar, but the brand was shortly after acquired by Chinese company Longsys. Now, a group of former executives from both managerial and technical backgrounds has teamed up to produce and market high-quality memory cards, directly competing with Lexar itself and other high-profile storage brands, such as SanDisk.

Initially the new company will offer two lines of cards: The CFast 2.0 cards will be available in 128GB, 256GB, and 512GB capacities for $230, $350, and $700, respectively, and offer transfer speeds up to 550MB/sec. The UHS-II SD-card line comes in 64GB, 128GB, and 256GB capacities for $55, $95, and $190, respectively, delivering speeds of up to 200MB/sec.

ProGrade says the controllers in all cards are optimized for use in professional cameras, and will each be tested from component-level down to individual memory chips before leaving the factory. Add a three year warranty into the mix, and the new cards look like an enticing alternative to the established brands for photographers who demand maximum reliability.

The brand was officially announced last week, but rather than simply cover the news, we decided to send ProGrade a few questions instead. Specifically, we wanted to know what sets the brand apart, how they expect to compete with the big guys, and why they started the company in the first place.

Mark Lewis, Vice President Marketing for ProGrade Digital, was kind enough to answer these questions:

Do we really need another memory card company?

Yes. With Micron’s sale of the Lexar brand and Western Digital’s purchase of SanDisk, there seems to be a shift in market → continue…

From:: DPreview