Fujifilm and Polaroid to begin legal battle over Instax Square photo borders

According to a report by World Intellectual Property Review Fujifilm has filed a complaint for declaratory judgment, asking a US district court to clear it of any wrongdoing after it was allegedly threatened with trademark litigation by Polaroid over borders around its Instax Square images.

According to the suit, PRL IP, the brand licensor and marketer of the IP rights for Polaroid instant cameras, has turned against Fujifilm “by suddenly demanding millions of dollars in annual royalty payments, on threat of a lawsuit”.

Fujifilm says Polaroid sent the company a letter in January 2017 stating that the “square form” of photographs taken by Fujifilm’s Instax camera is “essentially identical” to the trademark and trade dress rights owned by Polaroid. In March another letter said that Polaroid would have “no choice but to take appropriate action to protect” its IP rights if Fujifilm would not take its Instax film off the market.

A third letter, sent in June, demanded royalty payments and the complaint goes on to say that “on November 8, 2017, Fujifilm was notified that a negotiation meeting between the parties scheduled for the following day was cancelled because the lead investor expressly instructed defendants to pursue litigation unless Fujifilm complied with demands.”

PLR IP owns the US trademarks covering the borders surrounding instant photographs but Fujifilm’s claim says that after filing for bankruptcy and discontinuing many product lines in 2008, Polaroid has been “unable to return to profitability through product sales” and now seeks “to generate revenue from what remains of the Polaroid IP portfolio”.

Fujifilm is asking the court to declare that its Instax film photos do not infringe any Polaroid IP rights ans is requesting cancellation of Polaroid’s trademarks.

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From:: DPreview

Sony A7rIII now in Stock and shipping in Europe too

By SonyAlpha Admin

After China also Europe is starting to ship out the Sony A7rIII. The camera is in Stock at PCH store. And SAR readers reported that some of their preorders shipped or will ship this week on Calumet DE, Wex UK. Photo Porst Neuwied. Sony Netherland. US readers wills till have to wait two more weeks […]

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From:: Sony Alpha Rumors

Making It In Hollywood – with Michael Dermen – ON THE GO – Episode 76

By Fabian Chaundy

This week on cinema5D ON THE GO, we talk to Argentinean Line Producer Michael Dermen about building a career in Hollywood.

Michael Dermen is a successful Line Producer with credits in TV shows such as Car Chasers, Naked and Afraid and Top Gear. Although he is now based in Los Angeles, it was a long journey from his home in Argentina.

He got his first taste of the film and TV industry after securing a football scholarship to study in the US. Upon his return to Argentina, he used the knowledge he had acquired in the States to find high-profile jobs, such as helping produce Jennifer Lopez and Marc Anthony’s reality show Q’Viva! The Chosen. Michael then continued travelling with Jennifer Lopez on her world tour, which eventually saw him land once again on US soil.

Michael tells us how networking proved essential for the bureaucratic aspects of acquiring an 01 Visa – the kind reserved for those with extraordinary abilities – as one of the requirements is eight letters of recommendation from industry peers.

Michael Dermen goes on to tell us a bit about his love for the city of Los Angeles, a multicultural metropolis with beautiful sights and many opportunities to work in the industry. He tells us, however, how his move from Argentina meant he would take a step back from his Line Producer role, deciding to work as a coordinator for a time in order to figure out the way things worked in this new town.

Stay tuned for next week’s episode, where we will discuss Michael’s experiences in shooting the survival reality show Naked and Afraid.

Please visit our sponsors’ websites to keep new episodes of ON THE GO coming!





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From:: Cinema 5d

VNTG8 turns old 8mm film canisters into SD card holders

A new Kickstarter project wants to provide photographers with a retro storage solution for their SD and microSD cards. Called VNTG8, this project takes old 8mm film canisters and transforms them into SD card holders via a foam insert. This foam insert features six large pockets for full-size SD cards and six small pockets for microSD cards.

The foam insert has a somewhat clever radial design clearly inspired by the film spool it replaces. VNTG8 comes in two varieties, one that features a new Goldberg Brothers canister from remaining stock produced in the 1970s, the other featuring used canisters sourced from various places throughout the US.

In addition, the polyethylene foam insert will be offered as a standalone option for buyers who have their own 8mm film canisters, but only if the Kickstarter campaign reaches its $7,000 stretch goal. A Goldberg canister VNTG8 with foam insert is offered to backers who pledge at least $19. Delivery is estimated to start in February 2018 if the campaign is successful.

Via: Kickstarter

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From:: DPreview

Sigma’s new 16mm F1.4 will cost $450, ships this month

We got to see the 16mm F1.4 DC DN |Contemporary lens in person at the PhotoPlus Expo last month.

Just before the PhotoPlus Expo in October, Sigma teased crop-sensor Sony E-Mount and M43 shooters with a new lens: the 16mm F1.4 DC DN | Contemporary. We got to see this “in development” lens for ourselves at the expo, and were left very impressed by its build quality, but had no idea how much it would cost or when it would arrive on the market.

Until now.

Announced earlier today, the Sigma 16mm F1.4 DC DN | Contemporary will cost $450 and is scheduled to ship at the end of November. For Sony users, this lens represents a ‘world’s first’: “the first lens offered for Sony E-mount systems to feature a 24mm F1.4 focal length (35mm equivalent) and aperture.” On Micro Four Thirds systems, it provides a 32mm equivalent focal length.

To learn more about this lens, check out our hands on first impressions or head over to the Sigma website.

Press Release

Sigma Announces Pricing and Availability for the 16mm F1.4 DC DN Contemporary Lens

Shipping at the end of November for a retail price of $449.00 USD

Ronkonkoma, NY – November 9, 2017 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced that its brand new Global Vision 16mm F1.4 DC DN Contemporary lens for APS-C mirrorless Sony E-mount and Micro Four Thirds camera systems will be available at the end of Novem-ber for $449.00 USD through authorized US retailers. The fast aperture, wide-angle 16mm prime lens is the first lens offered for Sony E-mount systems to feature a 24mm F1.4 focal length (35mm equivalent) and aperture. On Micro Four Thirds systems, it offers a → continue…

From:: DPreview

FS5 Eclipse and 3D Northern Lights by Jean Mouette and Theirry Legault.

By alisterchapman

iss_atlantis_transit2_2010 FS5 Eclipse and 3D Northern Lights by Jean Mouette and Theirry Legault.

Here is something a little different.

I few years ago I was privileged to have Jean Mouettee and Theirry Legault join me on one of my Northern Lights tours. They were along to shoot the Aurora on an FS100 (it might have been an FS700) in real time. Sadly we didn’t have the best of Auroras on that particular trip. Theirry is famous for his amazing images of the Sun with the International Space Station passing in front of it.

Amazing image by Thierry Legault of the ISS passing in front of the Sun.

Well the two of them have been very busy. Working with some special dual A7s camera rigs recording on to a pair of Atomos Shoguns, they have been up in Norway shooting the Northern Lights in 3D. You can read more about their exploits and find out how they did it here:

To be able to “see” the Aurora in 3D they needed to place the camera rigs over 6km apart. I did try to take some 3D time-lapse of the Aurora a few years back with cameras 3Km apart, but that was timelapse and I was thwarted by low cloud. Jean and Thierry have gone one better and filmed the Aurora not only in 3D but also in real time. That’s no mean feat!

One of the two A7s camera rigs used for the real time 3D Aurora project. The next stage will use 4 cameras in each rig for whole sky coverage.

If you want to see the 3D movies take a look at this page:

I’d love to see these projected in a planetarium or other dome venue in 3D. It would be quite an experience.

Jean was also in the US for the total Eclipse in August. He shot the eclipse using an FS5 recording 12 → continue…


Sony says they are number two on the Full Frame US and Japanese market

By SonyAlpha Admin

Image courtesy Hugh Brownstone At Sony A7rIII presentation in new York Sony displayed these images about the US market: 1) Between January and September of 2017 they claimed the second position on the Full Frame market. With the first position likely to be held by Canon and the third position by Nikon. 2) Sony lens […]

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From:: Sony Alpha Rumors

Sony now more popular than Nikon at Lensrentals

By SonyAlpha Admin

Sony FF sales in Jan&Feb – LensRentals reports that Sony passed Nikon at the largest online camera gear rental business in the US. Fstoppers made this resume of the key findings: Canon lenses were far and away the most popular, taking up 9 of the top 10 spots, with the Sony FE 24-70mm f/2.8 GM coming in […]

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From:: Sony Alpha Rumors