In 2007, after several years of lagging behind Canon in the enthusiast and professional DSLR market, Nikon was doing alright. Not spectacularly, but they were hanging in there. The D200 was a popular and capable enthusiast model, and the professional D2x was a significant advance on the muddled ‘h’ and ‘s’ releases of the past. But it was their biggest competitor that seemed to have all the momentum. While Canon had been using APS-H and full-frame sensors for years, none of Nikon’s DSLRs offered sensors bigger than APS-C, and Canon still ruled the roost in terms of autofocus1 and high ISO imaging capability.
But around that time, we had an inkling that Nikon had something big on the way. Not a company prone to grand gestures, Nikon invited the world’s press (and I do mean the world’s press) to Tokyo, in the sapping humidity of a Japanese heatwave for a top secret announcement…
|The magnesium alloy-bodied D3 was as tough as anything that Canon ever brought to market, but offered a combination of speed, sensitivity and autofocus performance that the industry had never seen before.|
Ten years ago, camera technology was advancing continuously, and quickly. For quite a long time, it seemed like every new generation of digital cameras was better than the last in ways that camera buyers (and reviewers) actually cared about. Obviously, each new cycle brought more megapixels, but equally as important were the ergonomic and performance improvements that made each new generation of cameras easier to use, and more effective than the last.
|Buzz Aldrin, in London to mark the 40th anniversary of the Apollo 11 landing.|
Nowhere were these advances more obvious than in the professional DSLR segment. Compare the → continue…