Sony Alpha

Sony interview: ‘If cameras are going to develop, manufacturers have to develop mirrorless technologies’

Kenji Tanaka, Senior General Manager of Sony’s Digital Imaging Business Group, pictured in Yokohama for the 2018 CP+ show.

At the recent CP+ show in Yokohama, we sat down with executives from several major camera and lens manufacturers. Among them was Kenji Tanaka, of Sony. In our interview we discussed the new a7 III, as well as Sony’s plans to attract more professional users, without ignoring entry-level and APS-C customers.

The following interview has been edited slightly for clarity and flow.

What is your target customer for the new Alpha a7 III?

We describe it as a basic model but maybe our definition is different [to other manufacturers]. What we mean is that any customer can use this model. Many professionals could use the a7 III, I think. I hope that many kinds of customer will be happy with this model, so we’re not strictly defining a target customer for the a7R III.

The new Sony Alpha a7 III is ostensibly an entry-level model in Sony’s a7-series lineup but despite its relative affordability, it’s packed with features.

Sony had a very busy year last year – what are your priorities going into 2018 and beyond?

We’re displaying the 400mm F2.8 [at CP+] – of course many articles are written about the a7 III, but as well as the camera bodies, the lenses are very important. Especially lenses like the 400mmm F2.8 – sports photographers are a new category for us.

One of the most important lenses for sports photographers is the 400mm F2.8

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By Michael Maher Capture 4K log footage at up to 30fps with the new Sony Alpha a7 III camera. With all its new features, this camera aims to take on … → continue…

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