Press Release

GoPro licensing deal will let third parties use the company’s camera tech

Photo by Dose Media

GoPro has announced a new deal with manufacturing services company Jabil. The multi-year agreement, officially announced Thursday, will involve GoPro licensing its intellectual property and reference design to Jabil, which will use it to incorporate GoPro sensor modules and camera lenses into third-party products.

According to the GoPro announcement, the company will reserve approval over any third-party services and products in which its technology is used. The agreement includes an equipment license, ultimately covering “a range of products and services each company offers,” among them being “certain digital imaging and consumer products,” says GoPro.

This isn’t the first time Jabil and GoPro have worked together. Jabil Optics’ vice president Irv Stein calls this new deal “a natural extension” of the companies’ involvement with each other, explaining that the GoPro tech will likely be used in “enterprise” segment:

This agreement is a natural extension of our long-standing relationship with GoPro and our commitment to developing innovative technologies. Early market feedback indicates strong demand in the enterprise action camera segment for applications in smart homes, military, fire, police, rescue, and security.

Additional details about the agreement, including financial numbers, weren’t disclosed. However, the expanded partnership comes at a time when GoPro faces ongoing financial troubles that have resulted in multiple layoffs over past months. Licensing its goods may help GoPro survive its turbulent action camera sales.

Press Release

GoPro and Jabil Announce Global Technology and Equipment License

San Mateo, CA and St. Petersburg, FL, March 22, 2018 – GoPro, Inc. and Jabil Inc. today announced a global, multi-year technology and equipment license. With this agreement, Jabil will leverage GoPro’s cutting-edge reference design and IP to produce camera lens and sensor modules for incorporation into GoPro-approved third-party products and solutions. This agreement → continue…

From:: DPreview

Sony World Photography Awards reveals 2018 Open category and National Awards winners

Sony World Photography Awards Open category winners

The World Photo Organization is taking its time announcing the winners of this year’s Sony World Photography Awards. Overall winners—including the coveted Photographer of the Year award—won’t be revealed until next month. But in the meantime, World Photo is teasing us, first with the shortlist announced last month, and now with the winners of the 10 Open categories and the 63 National Awards winners.

The Open competition is open to photographers of all ages, backgrounds and experience levels, and several of this year’s category winners are not professional photographers by trade.

This week’s announcement reveals the winner of each of the 10 categories—Architecture, Culture, Enhanced, Landscape & Nature, Motion, Portraiture, Still Life, Street Photography, Travel, and Wildlife. All ten winning photographers walk away with “the latest digital imaging equipment from Sony,” but only one will be named Open Photographer of the Year on April 19th, earning an additional $5,000 worth of prize money.

The National Awards competition, meanwhile, seeks to identify “the best single image taken by a local photographer” in nearly 70 countries across the world. Scroll through the gallery above to see all 10 Open category winners, and then click here to view all 63 National Awards winners.

Press Release

World’s best single images revealed by the 2018 Sony World Photography Awards

  • Winners of the 10 Open categories, plus all 63 National Awards announced today
  • Huge diversity of genres and topics across the global winners

March 20, 2018 – ​Selected from hundreds of thousands of entries worldwide, the winners of the Open competition and National Awards of the 2018 Sony World Photography Awards are announced today.

The 10 Open category winners were chosen by an expert panel of judges as the world’s very best single photographs, and the National Awards → continue…

From:: DPreview

Venus Optics unveils Laowa 9mm F2.8 Zero-D lens for mirrorless APS-C cameras

Venus Optics has officially announced the Laowa 9mm F2.8 Zero-D lens: the “world’s widest F2.8 lens for APS-C mirrorless cameras.” Featuring a 113° angle of view, fast F2.8 aperture, and a Zero-D design that promises “close to zero” distortion, the 9mm (13mm equivalent) lens promises to deliver ‘extreme’ specs in a portable package that weighs just 215g.

The Laowa 9mm F2.8 Zero-D is the third lens in Laowa’s Zero-D lineup, and like the others it promises “close to zero” distortion despite its ultra-wide angle focal length. This is achieved using an optical design of 15 lens elements in 10 groups, including 2 aspherical elements and 3 extra-low dispersion elements.

From the press release:

The extreme 113° angle of view and ultra-fast f/2.8 aperture allows photographers to create impressive astro-photography shots with ease. It also gives photographers a fast and wide-angle option for landscape photography and low-light shooting.

The Laowa 9mm F2.8 Zero-D is designed for APS-C mirrorless cameras, and will ship in Fuji X, Sony E, and Canon EOS-M mounts starting in “early April,” at a suggested retail price of $500 USD. Scroll through the gallery below to see a few official sample photos from Venus Optics, then head over to the Venus Optics website to learn more or pre-order one for yourself.

Press Release

Venus Optics announces the Laowa 9mm f/2.8 Zero-D, the World’s Widest f/2.8 Lens for APS-C Mirrorless Cameras

Featuring a 113° Angle of View, Ultra-fast f/2.8 aperture, close-to-zero distortion, 49mm filter thread & less than 0.5 pounds in weight, this is a perfect ultra-wide option for still & videographers.

Anhui China, Mar 21, 2018 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, is proud to announce the world’s widest rectilinear f/2.8 lens → continue…

From:: DPreview

Nikon D850 Filmmaker’s Kit includes Atomos Ninja Flame, three lenses and two microphones

Nikon looks to be positioning its D850 as a serious video rig with today’s announcement of a D850 Filmmaker’s Kit. The kit includes the camera body, three AF-S Nikkor lenses (20mm F1.8G ED, 35mm F1.8G ED, 85mm F1.8G), an Atomos Ninja Flame external recorder, ME-1 shotgun and ME-W1 wireless mics and an extra EN-EL15A battery.

Purchased separately, these items cost nearly $6300, so the kit’s MSRP of $5499 is a nice discount. The Filmmaker’s Kit will be available for purchase in late March.

Press Release

For the U.S. market, Nikon Inc. is excited to announce the all-new Nikon D850 Filmmaker’s Kit, a custom bundle specifically designed for content creators and filmmakers looking to take full advantage of the D850’s extensive video capabilities and controls. The key component of the kit, the award winning Nikon D850 offers incredible features, including full-frame 4K UHD video capture at 24/30 fps, 8K and 4K time-lapse, focus peaking, zebra stripes, HDMI output and enhanced audio control.

The Nikon D850 Filmmaker’s Kit will include three prime NIKKOR lenses which are ideal for content creation, and exhibit the clarity and sharpness needed for 4K Ultra HD video; AF-S NIKKOR 20mm f/1.8G ED, AF-S NIKKOR 35mm f/1.8G ED, and the AF-S NIKKOR 85mm f/1.8G. The kit will also contain an external 4K Atomos Ninja Flame recorder/monitor (with power kit, docking station and coiled HDMI cable).

The Nikon D850 Filmmaker’s Kit will be available in the U.S. for the suggested retail price (SRP) of $5,499.95 and will go on sale at the end of March 2018.

The Nikon D850 Filmmaker Kit includes the following:

  • Nikon D850 DSLR (with supplied accessories)
  • AF-S NIKKOR 20mm f/1.8G ED lens
  • AF-S NIKKOR 85mm f/1.8G lens
  • AF-S NIKKOR 35mm f/1.8G ED lens
  • Extra EN-EL15A battery
  • ME-1 Stereo Microphone
  • ME-W1 Wireless Microphone
  • Atomos Ninja Flame External Recorder → continue…

    From:: DPreview

Adobe posts record revenue yet again, earning $2.08 billion in Q1 of 2018

Photo by Kevin

It’s starting to feel old hat by now: another quarter, another record-breaking earnings report coming out of Adobe. No matter how much people—present company certainly not excluded—gripe about Adobe’s move to the Creative Cloud subscription model, the software company is absolutely raking in the dough as a result.

The last record-breaking revenue report we shared out of Adobe came in Q3 of 2017, when Adobe announced that it had earned $1.84 billion that quarter. Now, in Q1 of 2018, they’re staring at that figure in the rearview mirror.

This quarter, the company yet again broke records, posting record quarterly revenue of $2.08 billion, $1.23 billion of which came straight from Creative Cloud in the Digital Media Segment. That $2.08B figure represents a jump of 24 percent year-over-year, and contributes to the 43 percent growth in YoY operating income and 64 percent growth in YoY net income that Adobe also revealed today.

You can dive into the nitty gritty details in the release below, and see the full number-by-number breakdown in this PDF.

Press Release

Adobe Achieves Record Revenue

Creative ARR Exceeds $5 Billion in Q1 FY2018

Thursday, March 15, 2018 4:05 pm EDT | San Jose, California – Adobe (Nasdaq:ADBE) today reported strong financial results for its first quarter fiscal year 2018 ended March 2, 2018.

Financial Highlights

  • Adobe achieved record quarterly revenue of $2.08 billion in its first quarter of fiscal year 2018, which represents 24 percent year-over-year revenue growth.
  • Diluted earnings per share was $1.17 on a GAAP-basis, and $1.55 on a non-GAAP basis.
  • Digital Media segment revenue was $1.46 billion, with Creative revenue growing to $1.23 billion and Document Cloud achieving revenue of $231 million.
  • Digital Media Annualized Recurring Revenue (“ARR”) grew to $5.72 billion exiting the quarter, a quarter-over-quarter increase of $336 million. Creative ARR grew to → continue…

    From:: DPreview

Novoflex TrioPod PRO75 modular tripod can handle ‘immense load’

Novoflex has announced an expansion of its TrioPod tripod product line with the launch of the TrioPod PRO75 model. This is a high-capacity advanced spider tripod, according to Novoflex, which claims that the PRO75 model can be used “for even the heaviest photo and video equipment.”

Novoflex explains that its new PRO75 tripod is constructed with 8-layered carbon fiber legs alongside reinforced components. Buyers have a choice between three or four-section carbon fiber legs, as well as a pair of mini legs. The PRO75 model also supports existing TrioPod legs.

The PRO base by itself will run you over $880 USD.

The TrioPod PRO75 model can support a maximum load of 65kg / 143lbs and has a total of seven leg lock positions at 23-, 43-, 45-, 65-, 87-, 155-, and 180-degrees. The tripod is made with a high level of versatility in mind, offering support for most 75mm accessories and both 1/4″ and 3/8″ connections, a removable base plate for using a leveling ball, and a self-locking geared center column.

Of course, all of these capabilities are going to cost you a pretty penny. The TrioPod PRO75 base alone, without legs, costs a whopping $885.28. Add 3-section carbon fibre legs (plus 2 mini legs) to the kit and you’re looking at $1,476.64, while a set of 4-section legs by themselves will run you $663.52.

To find out more about the TrioPod PRO75 lineup or order some bits and pieces for yourself, head over to the Novoflex website.

Press Release

Introducing the NOVOFLEX TrioPod PRO75

The new Modular Tripod of choice for discerning professionals looking for the sturdiest, modular support solution.

For almost four years, the NOVOFLEX TrioPod tripod collection has been lauded as the most innovative tripod → continue…

From:: DPreview

The most expensive camera in the world: 1923 Leica sells for $2.97M at auction

A private collector in Asia just bought her or himself the most expensive camera ever sold at auction, making away with an ultra-rare Leica 0-series no. 122 for the mind-boggling price of €2.4 million (approximately $2.97M USD, or £2.15M)—a sum reached when you combine the hammer price of €2 million with the €400,000 premium.

The auction took place on Saturday at the famed WestLicht auction house in Vienna, where Leica majority owner and chairman of the board Andreas Kaufmann was there to watch the record be set.

Leica 0-series no. 122 | Photo: WestLicht

According to WestLicht, the astronomical price “reflects the camera’s fantastic original condition.” Only 25 of these ‘test’ cameras were produced by Ernst Leitz in 1923—two years before the first Leica camera was officially brought to market—and WestLicht claims that of those 25, only three are known to still be in ‘original condition.’

Speaking of which: this sale beat the former €2.16 million (~$2.67M USD) record price paid for another Leica 0-series (no. 116) in 2012.

Press Release

The Most Expensive Camera Ever

Leica camera sold for 2,400,000 Euro (USD 2,976,000) at WestLicht record auction

The 32nd WestLicht Camera Auction brought not one but two record winning results. With the new world record price of 2.4 million Euro (2 million hammer price plus premium) the Leica 0-series no. 122 is the World’s most expensive camera to date. Furthermore, the auction turned out to be the most successful one in the rich history of the Vienna auction house.

The Leica 0-series had started at a price of 400,000 Euro and rose to a result 6 times higher. A private collector from Asia emerged as the winner from the exciting bidding war. The remarkable price certainly → continue…

From:: DPreview

New Novoflex adapters let you use full-frame lenses with the Hasselblad X1D

Owners of the mirrorless medium format Hasselblad X1D will soon be able to mount a series of full-frame lenses to their medium format body, in some cases with minimal vignetting, thanks to a new range of adapters launched by Novoflex. The company has produced a set of adapters that allow you to mount Nikon F, Canon FD, Leica R, and Leica M lenses, as well as one for Hasselblad’s own V range of legacy optics, to the newer, sleeker X1D.

Novoflex says that many older lenses have such wide covering circles that vignetting will be marginal on the 43.8×32.9mm sensor of the X1D, and of course, tilt and shift lenses will cover comfortably.

The Nikon model features a mechanical iris lever so modern G lenses can be used, while adapters for Contax/Yashica and Minolta MD/MC will be introduced next month. The adapters cost between €139 and €229 (approx. $160-285 USD), and can be viewed and bought from the Novoflex website.

For more info, check out the full press release below.

Press Release

NOVOFLEX announces lens adapters for Hasselblad X1D

NOVOFLEX announces lens adapters for Hasselblad X1D – Greater lens variety formedium format cameras

The mirrorless medium format camera Hasselblad X1D is one of the most advanced cameras in the HighEnd sector. The sensor size of 43.8 mm x 32.9 mm with a resolution of 50 megapixel is the best choice for both – professional photographers and prosumers. The only disadvantage is that Hasselblad offers only a small number of lenses.

Since the firmware update 1.17.2, however, the camera incorporates an electronic shutter, allowing the use of lenses from other manufactures. That is why NOVOFLEX is now announcing a series of lens adapters allowing 35mm and medium format lenses to be used on the Hasselblad X1D camera. The first adapters are → continue…

From:: DPreview

Leica reveals matte black M Monochrom ‘Stealth Edition’ with glow-in-the-dark markings

Leica today unveiled a new “unprecedented” special edition version of its black-and-white sensor camera. Meet the Leica M Monochrom (Typ 246) ‘Stealth Edition’: an even more understated version of Leica’s monochrome digital rangefinder that features all matte black styling, jet-black cowhide leather trim, and glow-in-the-dark engravings “for optimal use in low-light situations.”

The Stealth Edition is a product of the collaboration between Leica Camera and Marcus Wainwright, the Founder, CEO, and Creative Director of fashion brand rag & bone.

“For me the Leica M system personifies the pursuit of perfection in an object designed for a singular purpose,” says Wainwright. “Inspired by that, I was aiming to try and further refine and perfect the M Monochrom—an almost impossible task—by distilling it to its purest form and highlighting the stealth nature of the camera and lens.”

Only 125 sets of the matte black ‘Stealth Edition’ will be made, each with its own matching Summicron-M 35 mm F2 ASPH lens, a black fabric carrying strap, a metal front cap for the lens and, of course, a certificate of authenticity. According to our Leica press contact, the price for the camera and lens is $15,750, and will begin shipping March 20th.

To learn more about this camera, head over to the Leica website. And if you want to see what this black-and-white camera is made of, check out our studio scene and real-world sample galleries below:

Leica M Monochrom Typ 246 Real-World and Studio Samples

Press Release

Leica Camera and Marcus Wainwright of rag & bone Collaborate for Special Edition M Monochrom (Typ 246)

The new ‘Stealth Edition’ set underscores Wainwright’s quest for purity and perfection with a sleek, matte black version of the distinctive Leica M Monochrom

March 8, 2018 – Today, Leica announced an unprecedented special edition of its unique digital → continue…

From:: DPreview

Major ON1 Photo RAW update adds tethered shooting, better noise reduction and more

ON1 just released a major update to its photo editing software ON1 Photo RAW. The update, version 2018.1, brings with it a host of feature upgrades, including: better auto-alignment for the HDR mode, improved high ISO noise reduction, and more detailed image sharpening. The update also includes a new tethered shooting function for certain Nikon and Canon DSLRs, as well as a new import utility that allows metadata to be added as images are sucked in from the camera.

Video files can now be seen in the browser, and new sort features allows user to browse imported images in a number of ways, such as by file type, date, file name or rating. Users can also batch rename groups of images, and a date-and-time editing function lets you adjust the recorded moment an image was shot.

Finally, the company has also made some changes to the way images are debayered to improve the amount of micro detail preserved in the final render.

ON1 says its priorities are image quality and processing/handling performance:

“Version 2018.1 isn’t just about the new features, although there are many powerful new additions,” says ON1 Director of Product Dan Harlacher. “Image quality and performance are the top priorities in every update, and we are very excited for our customers to experience these improvements for themselves in this update.”

New users can take advantage of a free trial, or purchase the software in its entirely (usually $120) for a special limited-time price of $80. If you’re already using Photo Raw 2018, the new version is free.

For more information, visit the ON1 website.

Press Release

ON1 Photo RAW 2018.1 – New Update Available

Portland, OR – March 1, 2018 – ON1, Inc. is pleased to announce the immediate availability of the new → continue…

From:: DPreview

Atech unveils Blackjet VX-1C CFast 2.0 media reader

Atech Flash Technology, a manufacturer of digital storage solutions aimed at professionals, has launched a new premium line of products under the ‘Blackjet’ brand, starting with the VX-1C CFast 2.0 card reader.

The new model plugs into desktop or laptop computers via a USB 3.1 Gen 2 connection, allowing for a 1,000 MB/s bandwidth and data transfer from even very fast cards at maximum speed. And thanks to that connector, the Blackjet VX-1C is compatible with current Mac and Windows Thunderbolt 3 machines.

The unit features a metal enclosure for durability and a number of vent holes for improved heat dissipation. Thanks to its support for fast transfer rates, the Blackjet VX-1C looks like a particularly interesting option for videographers. It is shipping now and retails at $100.

More information is available on the Atech Flash website.

Press Release


Fremont, CA – February 28, 2018 – Atech Flash Technology (AFT) manufacturers of industrial and professional media card readers and storage solutions will be launching their new premium line of products under the Blackjet brand. Their latest CFast 2.0 media reader named the Blackjet™ VX-1C.

Blackjet VX-1C utilizes the larger bandwidth 1,000 MB/s of USB 3.1 Gen 2, which allows you to ingest, edit and archive your creative content from your media cards at their maximum speeds. Blackjet VX-1C utilizes the USB-C interface which allows it to be compatible with existing Mac® and Windows® Thunderbolt™ 3 computers.

Pricing and Availability

The Blackjet VX-1C will have a suggested MSRP of $99 USD and is currently shipping.

Key Features

  • Media Reader for CFast 2.0 media cards

  • USB 3.1 Gen 2 provides speeds up to 10Gbps

  • Reversible USB Type-C connector makes connections
    much easier and quicker

  • Ingest footage with speeds up to 525 MB/s*

  • Rugged metal enclosure to ensure durability → continue…

    From:: DPreview

Elinchrom unveils the ELB 500 TTL: The world’s most powerful portable TTL flash system

Flash manufacturer Elinchrom has launched what it is calling “the world’s most powerful portable TTL light ever designed,” the ELB 500 TTL. The new strobe was designed “for adventurous portrait photographers shooting both in studio and on location,” and offers 500Ws of power from a power pack capable of running up to two heads in an asymmetric arrangement.

The system consists of a 2.48kg power pack with removable battery, and either one or two ELB 500 heads. The lithium ion battery has a capacity of 72W/h and can manage up to 400 flash bursts at full power. The battery can be charged in or out of the pack, and can even be charged while it is being used.

After a full power burst the flash takes two seconds to recycle, and high speed sync allows shutter speeds as short as 1/8000sec. The shortest flash duration is 1/20,000sec which still delivers up to 7W/s of power. The pack has built-in Skyport and Odin ll radio receivers so it can be triggered and controlled using either the Elinchrom or the Phottix system, and the heads can be mixed with existing flash units from either manufacturer.

Here’s a quick introduction to adventure shooting with the new ELB 500 TTL:

The Elinchrom ELB 500 TTL is available now in either a one or two-head kit which cost $1900/€1700/£1500 or $2125/€1950/£1750, respectively. For more information, visit the Elinchrom website.

Press Release

Elinchrom Introduces the ELB 500 TTL, The Most Powerful Portable TTL Light Ever.

The new ELB 500 TTL is the most powerful and portable TTL light ever designed for adventurous portrait photographers shooting both in studio and on location.

Today, Elinchrom introduces the ELB 500 TTL, an incredibly portable and powerful battery pack combining 500Ws of power with a feature set including TTL, High → continue…

From:: DPreview

MRMC unveil a smaller, lighter and cheaper version of its Bolt camera robot

Nikon-owned Mark Roberts Motion Control has announced that it will release a new smaller version of its Bolt camera robot in April this year. The original Bolt is claimed to be ‘most advanced high-speed camera robot in the world’, and the so-called Bolt Junior aims to continue that legacy in a package that weighs less than half as much, is more capable of working in confined spaces, and costs less as well.

Offering 6-axis movements, the Bolt JR will have an arm’s reach of 1.2m/3.94ft and will be able to travel at up to 3m/9.8ft per second when running on tracks… all while carrying 12kg of camera equipment. Using the company’s Flair software to control the robot, users will be able to program a series of movements that can be repeated exactly, again and again.

The robot arm can control lens settings as well as camera position, and can be used to create sophisticated timelapse sequences or follow camera movements created in animation software Maya. Finally, the company says the Bolt Jr takes only an hour to set up, and because it weighs only 110kg/242.5lbs, it is easy to transport as well.

The robot will go on show for the first time at the NAB exhibition in Las Vegas. For more information, visit the Bolt JR landing page.

Press Release

MRMC Launch Bolt Junior

Mark Roberts Motion Control Develops High-Speed Smaller Compact Version of Famous Bolt Cinebot

With a 50-year legacy developing highly effective camera robotics, Mark Roberts Motion Control (MRMC) have developed Bolt Junior (Bolt JR)

The MRMC Bolt JR has been developed in response to customer need for a smaller, compact, more cost-effective version of the highly regarded high-speed MRMC Bolt Cinebot – the fastest and most advanced motion control → continue…

From:: DPreview

Phottix announces Odin II TTL flash trigger for Pentax shooters

Flash manufacturer Phottix has announced it will introduce an Odin ll transmitter for Pentax users in April. Designed with ‘direct cooperation’ from Pentax engineers, Odin claims the trigger has been extensively tested on the 645Z medium format camera and the company’s flagship K-1 DSLR. It also said to be compatible with the K-5 and K-7 models.

The Odin ll transmitter will allow users to control the Phottix Indra studio heads as well as the Juno manual hotshoe flash unit. The press release doesn’t mention the Mitros + TTL flash unit, though it should be able to control that off-camera via the Odin system—if not via the hotshoe. Users will also be able to use Strato ll, Atlas ll and the Ares ll receivers to control and trigger third party flash units.

As with other Odin ll transmitters, the Pentax model will offer 32 channels and five groups with which to control off-camera heads via a wireless 2.4GHz radio system, and high speed sync will be supported with shutter speeds of up to 1/8000sec.

The Odin ll for Pentax will cost $140, and orders are being accepted now for April delivery. For more information, visit the Phottix website.

Press Release

Phottix Introduces the Odin II for Pentax

Bringing the power and control of the Phottix ecosystem to Pentax users

Phottix’s flagship Odin II TTL Flash Triggering system has expanded to include a new transmitter control unit (TCU) compatible with Pentax cameras. Developed with direct cooperation from Pentax engineers at Ricoh Imaging in Japan, the Phottix Odin II for Pentax brings the power, control, and ease of use of the Phottix TTL lighting ecosystem to Pentax users. Tested extensively with the Pentax 645Z Medium Format DSLR Camera and the ground-breaking Pentax K-1 DSLR, the Phottix → continue…

From:: DPreview

Tokina unveils ‘top premium’ Opera 50mm F1.4 FF lens for Canon and Nikon

Tokina has officially announced the Opera 50mm F1.4 FF lens for Canon EF and Nikon F mounts that was leaked last week. The lens—part of Tokina’s new ‘Opera’ series designed for ‘high-spec full-frame DSLR cameras’—will arrive on store shelves in Summer of 2018, and a prototype is being shown off this week at CP+ in Japan.

This lens, and the Opera series in general, are being billed as Tokina’s ‘premium’ line—sort of like the Sigma Art series. In fact, Tokina goes out of its way to connect the term Opera with ‘Art’ in its press release. But marketing word choice aside, Tokina promises that Opera branded lenses will be “designed to perfectly match recent high-spec full-frame DSLR cameras, which keep requiring high quality optics.”

The Opera 50mm F1.4 FF is the first in this lineup, and already Tokina has put more tech into the lens than you’re probably used to from the third-party manufacturer. The lens boasts a ring-shaped ultrasonic AF motor, weather sealing to protect internals from dust and moisture, an electric diaphragm mechanism for the Nikon version (a first for Tokina), and a focus ring that turns the same direction as your native Nikon and Canon glass.

Unfortunately, Tokina hasn’t revealed one of the most important details yet: price. But with the official release scheduled for summer 2018, it won’t be long before we find out if (or by how much) Tokina has undercut Nikon and Canon’s 50mm F1.4 options.

Press Release

Kenko Tokina Co., LTD. is Proud to Announce the New Tokina Opera 50mm F1.4 FF, a Premium Full-Frame Lens for High-End DSLR Cameras

February 28, 2018

About opera series

With the debut of opera 50mm F1.4 FF we are launching a new series of next generation premium full-frame lenses for high-end DSLR cameras called “opera” series.

Opera series is → continue…

From:: DPreview