Fujifilm and Polaroid to begin legal battle over Instax Square photo borders

According to a report by World Intellectual Property Review Fujifilm has filed a complaint for declaratory judgment, asking a US district court to clear it of any wrongdoing after it was allegedly threatened with trademark litigation by Polaroid over borders around its Instax Square images.

According to the suit, PRL IP, the brand licensor and marketer of the IP rights for Polaroid instant cameras, has turned against Fujifilm “by suddenly demanding millions of dollars in annual royalty payments, on threat of a lawsuit”.

Fujifilm says Polaroid sent the company a letter in January 2017 stating that the “square form” of photographs taken by Fujifilm’s Instax camera is “essentially identical” to the trademark and trade dress rights owned by Polaroid. In March another letter said that Polaroid would have “no choice but to take appropriate action to protect” its IP rights if Fujifilm would not take its Instax film off the market.

A third letter, sent in June, demanded royalty payments and the complaint goes on to say that “on November 8, 2017, Fujifilm was notified that a negotiation meeting between the parties scheduled for the following day was cancelled because the lead investor expressly instructed defendants to pursue litigation unless Fujifilm complied with demands.”

PLR IP owns the US trademarks covering the borders surrounding instant photographs but Fujifilm’s claim says that after filing for bankruptcy and discontinuing many product lines in 2008, Polaroid has been “unable to return to profitability through product sales” and now seeks “to generate revenue from what remains of the Polaroid IP portfolio”.

Fujifilm is asking the court to declare that its Instax film photos do not infringe any Polaroid IP rights ans is requesting cancellation of Polaroid’s trademarks.

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From:: DPreview

A super light sensitive iPhone Camera? – Apple Acquires Invisage & QuantumFilm Sensor Tech

By Richard Lackey

According to a report by Image Sensors World, some sources indicate Apple has acquired the image sensor startup behind QuantumFilm. QuantumFilm is an image sensor technology that could have a significant impact on the performance of the next generation of smartphone cameras.

I say “could” because, we just don’t know what plans Apple may or may not have with this technology. This source reports that “a part of Invisage staff” now work for Apple, and previous investment partners indicate they are no longer invested in Invisage. It seems a likely conclusion that Apple has acquired the IP held by Invisage including the “QuantumFilm” sensor technology which was demonstrated in 2015 in a few YouTube videos.

What is QuantumFilm?

Based on a traditional CMOS bayer imager but with an additional layer of “quantum dot” secret sauce, sensitivity to light and dynamic range is vastly improved, with some additional benefits such as implementation of a global shutter. A jump in efficiency from 50% to 90% in a small footprint, high density imager promises a high resolution, high dynamic range sensor without many of the compromises faced with current generation smartphone camera sensors.

The QuantumFilm sensor has a non-linear electrical response to light, similar to the response of film, which is very different to the linear response we expect from our imagers today. This naturally compresses highlights at the sensor itself rather than using a non-linear encoding of output values.

To be fair, the results still up on YouTube from tests in 2015 are far from perfect, however it’s important to remember that this was the era of the iPhone 6. Our underlying sensor technology and processing power have come a long way since then. “PRIX” does show a lovely organic image that doesn’t → continue…

From:: Cinema 5d