Recently, DPReview was invited to Japan to visit both the Sony headquarters in Tokyo and Sony’s image sensor factory in Kumamoto. The trip was an opportunity to gain some insight into both the philosophy and the technology that underpins the company.
We spoke to both Sony Semiconductor Solutions, the company making the imaging sensors in your cameras and smartphones, and Sony Digital Imaging (DI), the division of Sony Imaging Products and Solutions (SIPS) that makes everything from interchangeable lens cameras (ILCs) to action-cams and camcorders, and lenses. Sony Corporation itself, the umbrella above all these groups, has its hands in a number of sectors – from consumer electronics to smartphones to professional services and motion pictures. Sony Semiconductor, as we previously reported, is its own company, which has some interesting implications we learned about through the course of our conversations.
Be the guinea pig
“The electronics industry is constantly searching for new ideas and there are still many products for us to make. If the guinea pig spirit means developing innovative ideas and embodying them in new products, then I think this is an admirable spirit.” These are the words of Sony co-founder Masaru Ibuka.
|At the Kumamoto sensor factory hangs an image of co-founders Ibuka and Akio Morita arm-wrestling in good spirit.|
At the Kumamoto sensor factory hangs an image of a golden guinea pig right below a candid of co-founders Ibuka and Akio Morita arm-wrestling in good spirit. On it these words appear, along with one of the principles set out in the Founding Prospectus: “To establish an ideal factory that stresses a spirit of freedom and open-mindedness, and where engineers with sincere motivation can exercise → continue…