FE

Last minute fool’s day joke on Weibo shows a picture of the FE 20-50mm F2 GGM lens

By SonyAlpha Admin

The very last April fool’s day joke shows this FE 20-50mm F2 GGM lens 🙂 – #sonyimages #sonyalphasclub #sonyalpha #sonyphotography #sonyphotogallery #sonyalpharumors #sonyalphagear #SonyPhotoGallery #SonyAlphasClub #SonyMirrorles #sonyalphaphotos A post shared by Andrea Photographer-Explorer (@andrea_pizzini_photographer) on Apr 2, 2018 at 1:58am PDT via Weibo 🙂

The post Last minute fool’s day joke on Weibo shows a picture of the FE 20-50mm F2 GGM lens appeared first on sonyalpharumors.

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From:: Sony Alpha Rumors

Roundup of the Sony related April fool’s day jokes (Sony A7F, Joyart 35mm FE lens…)

By SonyAlpha Admin

On top you can see the first image of the new Joyart ARTON G 35mm E-mount lens (Optyczne)

The post Roundup of the Sony related April fool’s day jokes (Sony A7F, Joyart 35mm FE lens…) appeared first on sonyalpharumors.

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From:: Sony Alpha Rumors

Tamron interview: “Our strength is high quality lenses in a compact size”

L-R: Koji Satoh, Manager of the Product Planning Department of Tamron’s Imaging Products Business Unit, Minoru Ando, General Manager of Tamron’s Optical Design and Engineering Research and Development Unit, Kumiko Saito, General Manager of Tamron’s Marketing Communications Department, and Takashi Sawao, General Manager of Tamron’s Imaging Products Business Unit.

At last month’s CP+ show in Yokohama, Japan we sat down with senior executives from several major camera and lens manufacturers, including Tamron. Our conversation covered various topics, including the move to new native mirrorless designs, and the decline in DSLR lens sales.

The following interview was conducted through an interpreter, and has been edited for clarity and flow. Answers from the four interviewees have been combined.


Is the new 28-75mm a completely new design?

It is, yes.

How long has it been in development?

Typically a lens like this takes around one year to develop.

Tamron’s upcoming 28-75mm F2.8 is the first third-party zoom lens designed natively for full-frame mirrorless cameras.

What was your goal when designing this lens?

When we are planning new products, we’re always thinking about the voice of our customers, and customer benefit. The market is moving towards mirrorless, so we wanted to launch new FE lenses. Sony has the biggest market share of the mirrorless market.

With the Sony Alpha 7 series, the bodies are compact, but the lenses are relatively big

We’re also aiming for high quality, and good performance. And specifically for FE lenses, we wanted a small and lightweight option. With the Sony Alpha 7 series, the bodies are compact, but the lenses are relatively big. So when we were planning a fast lens for FE lens it was important to us that it would be compact, but still high quality.

This is the first third-party [zoom] lens for the → continue…

From:: DPreview

Tamron interview: “Our strength is high quality lenses in a compact size”

L-R: Koji Satoh, Manager of the Product Planning Department of Tamron’s Imaging Products Business Unit, Minoru Ando, General Manager of Tamron’s Optical Design and Engineering Research and Development Unit, Kumiko Saito, General Manager of Tamron’s Marketing Communications Department, and Takashi Sawao, General Manager of Tamron’s Imaging Products Business Unit.

At last month’s CP+ show in Yokohama, Japan we sat down with senior executives from several major camera and lens manufacturers, including Tamron. Our conversation covered various topics, including the move to new native mirrorless designs, and the decline in DSLR lens sales.

The following interview was conducted through an interpreter, and has been edited for clarity and flow. Answers from the four interviewees have been combined.


Is the new 28-75mm a completely new design?

It is, yes.

How long has it been in development?

Typically a lens like this takes around one year to develop.

Tamron’s upcoming 28-75mm F2.8 is the first third-party zoom lens designed natively for full-frame mirrorless cameras.

What was your goal when designing this lens?

When we are planning new products, we’re always thinking about the voice of our customers, and customer benefit. The market is moving towards mirrorless, so we wanted to launch new FE lenses. Sony has the biggest market share of the mirrorless market.

With the Sony Alpha 7 series, the bodies are compact, but the lenses are relatively big

We’re also aiming for high quality, and good performance. And specifically for FE lenses, we wanted a small and lightweight option. With the Sony Alpha 7 series, the bodies are compact, but the lenses are relatively big. So when we were planning a fast lens for FE lens it was important to us that it would be compact, but still high quality.

This is the first third-party [zoom] lens for the → continue…

From:: DPreview