Shooting Flat – No it’s not!

By alisterchapman

I know that many of my readers like to shoot log. One of the most common terms used around shooting log is “shooting flat”. Lets take a look at that term and think about what it actually means.

One description of a flat image might be – “An image with low contrast”. Certainly an image with low contrast can be considered flat.

8 years ago, with the advent of DSLR cameras that could shoot with film like depths of field it became fashionable to shoot flat because digital film cameras when shooting using log produce and image that looks flat when viewed on a conventional TV or monitor.

But lets think about that for a moment. A typical digital cinema camera can capture 14 stops of dynamic range. A scene with 14 stops of dynamic range contains a huge contrast range, perhaps a brilliant bright sky and deep shadows, so how can that possibly be “flat”?

The answer is – it isn’t flat. The dynamic range that most digital cinema cameras can capture is not flat, not at all.

The problem is that a normal TV or video monitor can’t a very big dynamic range. A conventional TV can only show 6 stops. If you take a video signal with a 14 stop image and try to show that on a 6 stop screen you will be squashing the highlights and shadows closer together. As you squash all the levels closer together the difference between each shade is reduced and as a result the displayed image appears flatter. The data in the file itself is NOT flat. It’s just being displayed incorrectly and squashed together so it looks flat.

Many DSLR shooters then decided to mimic the flat look of a true digital cinema camera, perhaps in the miss-guided belief that a flat image must → continue…


Canon interview: ‘increased competition allows us to level-up’

Canon executives (L-R) Yoshiyuki Mizoguchi, Group Executive of Imaging Communications Business Group, Go Tokura, Chief Executive Officer of Canon’s Image Communications Products Operation, and Naoya Kaneda, Advisory Director and Group Executive of Canon’s Optical Business Group.

At this year’s CP+ show in Yokohama, we sat down with senior executives from several major manufacturers, including Canon. Topics covered during our conversation with Go Tokura, Yoshiyuki Mizoguchi and Naoya Kaneda included Canon’s ambitions for high-end mirrorless cameras, and the importance of responding to changing definitions of image capture from the smartphone generation.

Answers from the three interviewees have been combined, and this interview (which was conducted through an interpreter) has been edited for clarity and flow.

How important is it for Canon to add higher-end mirrorless products to your lineup?

At Canon we have what’s called a ‘full lineup strategy’. This means that we want to satisfy all of the demands in the market, so we have mirrorless and also DSLR, which combined makes an EOS hierarchy. We want to fill the gaps to satisfy customer demands across the board.

The new M50 is an entry-level model, because that’s where the high-volume sales are. We want to establish ourselves in this market, and then move forward [from there]. In accordance with the full lineup strategy, we will be tackling [the mid-range and high-end mirrorless market] going forward.

The EOS M50 offers 4K video and Dual Pixel CMOS AF, but not at the same time. Is there a technical reason for this limitation?

With the EOS 5D Mark IV, we do offer 4K video and Dual Pixel CMOS autofocus, so technically it is feasible. But given the position of the M50 in the lineup, we can’t include all of the features available in a product like the 5D IV. Given the position of → continue…

From:: DPreview

Huawei shares P20 triple-cam teaser videos

We are getting close to the launch of Huawei’s upcoming flagship P20 smartphone on the 27th of March, and thanks to a number of leaks we’re already fairly certain that the new device will come with triple cam setup, offering a total resolution of 40MP and a 5x optical/digital hybrid zoom.

Now Huawai itself has started teasing the new model with a couple of videos on its YouTube channel.

The first one, called “See Brighter” (above), teases the smartphone’s low-light capabilities. It features a “pro” photographers with a DSLR and huge assortment of lighting gear next to a P20 user who is happily snapping away in the same lighting conditions without any additional equipment.

The second video (below) is titled “See Closer”, hinting at the P20’s zoom capabilities. It follows the same scheme as the first clip, showing a DSLR-photographer shooting with a selection of heavy prime and zoom lenses, next to a smartphone user with triple-cam-equipped Huawei P20.

If the teasers are anything to go by, the P20 could combine a “regular” RGB image sensor with a high-resolution monochrome chip for improved low-light performance and digital zooming, and another RGB sensor with a longer lens for optical zooming. And if Huawei’s engineers can manage to merge image data captured by all three sensors in an efficient way, the P20 could be the mobile camera to beat in 2018.

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From:: DPreview

Canon CEO: ‘we will go on the offensive… in the mirrorless camera market’

Presentation chart from Canon’s Corporate Strategy Conference, indicating its goal to seize 50% of the interchangeable-lens camera market.

There it is, clear as day. One week after a Canon executive said in an interview that Canon is finally willing to cannibalize DSLR sales to invest in mirrorless, Canon CEO Fujio Mitarai has made an even more definitive statement during his presentation at the company’s Corporate Strategy Conference on March 6th.

A summary of Mr. Fujito’s speech can be found in this PDF, but the relevant paragraph—in which he’s talking of growing markets Canon will become more involved in—is quoted in full below (emphasis added):

Within existing businesses, there are market areas that are growing, such as color devices in MFDs and laser printers, and mirrorless in cameras. In these segments, by launching differentiated products that only we can provide, we will stimulate the market, grow our sales, and secure additional market share.

For example, in our core camera business, in addition to our overwhelming share of the DSLR market, we will go on the offensive and work to expand our sales in the mirrorless camera market, which is exhibiting remarkable growth. This will allow us to reach our goal of 50% market share of the entire interchangeable-lens camera market.

50% market share “of the entire interchangeable-lens camera market” is no small goal, and the declaration that Canon will “go on the offensive” to expand sales in the mirrorless market lends some official credence to rumors of full-frame mirrorless prototypes. It also makes this prediction by a Sony executive feel all the more prescient.

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From:: DPreview

Two off brand news: Canon shifts focus on Mirrorless while Nikon says 100 megapixel FF cameras will eventually arrive

By SonyAlpha Admin

Canon and Nikon will eventually do their big FF mirrorless move sometimes by end 2018. But so far we have no clue if they are going to launch a system camera with a new mount or just keep their current mount and remove the optical system from their DSLR. From the CP+ show we only […]

The post Two off brand news: Canon shifts focus on Mirrorless while Nikon says 100 megapixel FF cameras will eventually arrive appeared first on sonyalpharumors.

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From:: Sony Alpha Rumors

Manager says Canon is willing to cannibalize DSLR sales with mirrrorless cameras

Scroll through your photo news feeds this morning, and you’ll get a lot of “Canon manager confirms: Canon is shifting focus from SLRs to mirrorless” type headlines. But you may want to wait before you grab your hammer and smash that piggy bank in anticipation of new high-end mirrorless option from Canon, because the ‘manager’ in question confirmed no such thing.

The reports we’re seeing are based on a late-February report in Nikkei Asian Review titled, admittedly, “Canon shifts focus from SLR to mirrorless cameras.” The article was written the day after Canon released the M50 mirrorless camera, and in it, Nikkei quotes the president of Canon Marketing Japan, Masahiro Sakata, who identified mirrorless as a ‘growth market’ that Canon needed to invest in:

[Canon must] actively roll out products for a growth market even if there is some cannibalization.

Needless to say, this is not the same as confirming that “Canon is shifting focus from SLR to mirrorless cameras.”

The quote is still intriguing, however, especially in the light of recent shipment and sales numbers out of Japan. Quoting last year’s CIPA numbers, Nikkei points out that the Japanese market for interchangeable lens cameras dropped by 10% while mirrorless increased by just over 29%.

Over the years, the generally accepted narrative has been that Canon doesn’t want to invest in mirrorless because it will cannibalize its SLR sales. Sakata’s statement indicates that those days are over—Canon has noticed the industry trends, and is willing to “actively roll out” mirrorless cameras even if it means eating into sales of its affordable DSLRs.

Canon wants to be more active in the mirrorless space, but that doesn’t necessarily mean ‘high-end’ mirrorless like the full-frame Sony a7 III

When it comes to high-end mirrorless, however, Sakata → continue…

From:: DPreview

Slow start to year as camera production and shipping plunge

Photo by Arno Body

According to the latest data released by CIPA, the number of cameras made and shipped in the first month of 2018 barely reached 70% of the volume for the same period last year and the year before that. Not a great start to the year…

As usual, cameras with lenses built in—compacts and bridge cameras—continue to show the worst decline, with only half as many of these models shipped to the USA and Asia in January 2018 as there were in January 2017. But while production and shipments were quite dramatically down by volume, measurements by value are not quite so bad, indicating that a more high priced cameras are selling… or that camera prices are rising.

The value of interchangeable lens system mirrorless cameras produced actually rose by 8% even though the volume produced was only 80% of production last January—just fractionally ahead of DSLRs. Interestingly, DSLR shipments to Japan in that period were up on the previous year by volume and by value, but it was the only region that didn’t see a decline in this category.

Further figures released by CIPA demonstrate the market’s decline since 2016, and show that while January 2017 was almost level with January 2016, this year has started very differently. The decline of cameras with built-in lenses has dropped to only 60% of the number shipped in 2016, and more worryingly, graphs show that January 2018 shipment figures are well below almost every other month in the last two years.

Hopefully this is just a blip, and we’ll see the numbers jump back into the black (or closer to it) in February. For more information, → continue…

From:: DPreview

CP+ 2018: Hands-on with Tokina’s 50mm F1.4 and 20mm F2

CP+ 2018: Hands-on with Tokina’s 50mm F1.4 and 20mm F2

Tokina released two lenses in advance of the CP+ 2018 show in Yokohama, and we had a chance to stop by their booth and get a closer look. First up is a premium 50mm F1.4 prime, the first in a new series of ‘Opera’ lenses designed for high performance on DSLR cameras.

CP+ 2018: Hands-on with Tokina’s 50mm F1.4 and 20mm F2

As you can see, the 50mm F1.4 is fairly large. The build quality is extremely solid, fit and finish is excellent and the focus ring is nicely damped.

CP+ 2018: Hands-on with Tokina’s 50mm F1.4 and 20mm F2

This new lens is just a prototype, and we unfortunately weren’t given any information on the lens’ optical construction or pricing. But the press release does state that the new lens lineup’s name, ‘Opera,’ was chosen because the company hopes to help photographers create photographic works of art.

CP+ 2018: Hands-on with Tokina’s 50mm F1.4 and 20mm F2

The 50mm F1.4 Opera features a degree of weather-sealing, including a gasket around the lens mount to help prevent dust and moisture incursion. It’s slated to be available in European and Asian markets in the summer of 2018.

CP+ 2018: Hands-on with Tokina’s 50mm F1.4 and 20mm F2

The E-Mount FíRIN 20mm F2 FE AF is a different beast altogether. Designed for mirrorless cameras, the 20mm F2 AF is a followup to Tokina’s existing manual focus lens of the same specification.

CP+ 2018: Hands-on with Tokina’s 50mm F1.4 and 20mm F2

Those specifications include 13 lens elements in 11 groups; → continue…

From:: DPreview

This SkyPixel 2017 photo contest winner wasn’t shot from a drone… or in 2017

“Sun’s Up, Nets Out” by Zay Yar Lin

Drone maker DJI announced the winners of the 2017 SkyPixel aerial photography competition earlier this month, but already there’s a controversy. As it turns out, the winner of the Landscapes category wasn’t actually taken with a drone or captured in 2017.

The contest rules required entries to have been taken in 2017 using “any aerial platform,” but a recent report from PetaPixel reveals that the winning image in the Landscape category, “Sun’s Up, Nets Out” by Zay Yar Lin, was actually taken in 2014 using a Nikon D750 from an elevated bamboo stage… probably not what they meant by ‘aerial platform.’

In fact, the photograph—which has since been disqualified—was previously submitted to the NatGeo 2015 Traveler Photo Contest as well as the 2016 Sony World Photography Awards, and was a ‘top entry’ in the Amateur Photographer of the Year 2016 contest. Zay’s award bundle for the SkyPixel 2017 contest included a Nikon D850 and DJI Phantom 4 Pro Obsidian drone.

In a statement to PetaPixel, Zay Yar Lin explained that his D750 was attached to a hexacopter on said bamboo stage when this photo was shot, but that he didn’t realize the photo had to be taken in 2017. His statement reads:

I regret that I had shot with my DSLR with hexacopter on the bamboo stage to get the best angle. But to be honest, I wasn’t aware of the Photo Contest rules that all photos should have been shot in 2017. I’m a freelance and ethical photographer in the contests. Please look up my profile in any site. I really regret misunderstanding had occurred between us.

Zay didn’t mention the attached hexacopter when he spoke with Amateur Photographer about this image in 2016.

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From:: DPreview

The Canon EOS 4000D might be the cheapest DSLR ever launched

Canon Europe has launched the EOS 4000D, a still more cut-down version of the EOS 2000D/T7 announced earlier today. The entry-level model will launch for around £330/€380 body only, which would equate to somewhere around $385 without tax. That’s the lowest launch price of any DSLR we can remember.

Canon’s four-digit-D series cameras, from the 1000D (Rebel XS) onwards, have always hit aggressive price points in the market by recycling existing components and features—we called the original 1000D a “reheated” 400D/Rebel XT at the time. But the EOS 4000D takes this to a new level.

The 4000D shares its body and viewfinder with its more expensive sibling (and previous cameras of this series), but relies on a version of the 18MP sensor first introduced nine years ago in the EOS 7D, and the Digic 4+ processor that made its debut in Canon’s 2014 model-year compacts. The camera’s rear display is a 2.7-inch LCD that we last encountered in 2011’s EOS 1100D/Rebel T3.

Finally, some kits of the camera will include the unstabilized 18-55mm F3.5-5.6 III first announced in February of 2011, although we’re pretty sure the plastic lens mount is a first for a digital EOS.

That’s not to say that Canon has just launched a DSLR from five years ago’s parts bin. Although it loses the NFC feature of the 2000D, it does retain Wi-Fi connectivity. This feature, a more modern version of Canon’s Auto modes, and its much-loved JPEG engine means the EOS 4000D is likely to be a pretty credible super-budget DSLR.

We’ve not seen such aggressive corner cutting unit cost optimization since Sony’s a3000 (which was seemingly made from upcycled yogurt containers), and can’t think of a DSLR that has ever launched at a → continue…

From:: DPreview

Canon’s mirrorless 4K M50 looks impressive with DSLR quality images

By noreply@redsharknews.com (Simon Wyndham)

Canon's mirrorless 4K M50 looks impressive with DSLR quality images

Canon takes aim at smartphone photography enthusiasts with its new 4K capable mirrorless EOS M50 camera.

  • Canon EOS M50
  • mirrorless camera
  • APSC

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    From:: RedShark News

    Happy Birthday! E-mount now 8 years old and this was the first “prototype”

    By SonyAlpha Admin

    E-mount is now 8 years old and the image above shows the first prototype shown on February 24th 2010 by Sony at the CP+ show. Sony wrote: Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses Here […]

    The post Happy Birthday! E-mount now 8 years old and this was the first “prototype” appeared first on sonyalpharumors.

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    From:: Sony Alpha Rumors

    Tamron is working on a 28-75mm F2.8 lens for full-frame Sony mirrorless cameras

    Tamron is working on a fast standard zoom lens for full-frame Sony E-mount cameras. Details are thin at this point, but the 28-75mm F2.8 Di III RXD will offer a minimum focus distance of 19cm/7.5in at wide-angle, will measure 11.7cm/4.6in long and weigh in at 19.4oz/1.2lb. Tamron claims the lens will offer excellent optical performance and high-quality bokeh. An ‘RXD’ stepping motor autofocus unit provides quiet operation for video applications, and the whole thing will be moisture-resistant.

    Press Release

    Tamron announces the development of a high-speed standard zoom lens for Sony full-frame mirrorless cameras

    28-75mm F/2.8 Di III RXD (Model A036)

    February 22, 2018, Commack, New York – Tamron announces the development of a new high-speed standard zoom lens for Sony full-frame mirrorless cameras, the 28-75mm F/2.8 Di III RXD (Model A036). This signals Tamron’s plans to further expand and improve its lens lineup for full-frame mirrorless cameras, in addition to its lenses for DSLR and other mirrorless camera formats.

    Model A036 delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh). Photographers may enjoy dynamic wide-angle expressions like never before thanks to a minimum object distance of 7.5 in at the wideangle zoom setting. Usefulness and versatility are enhanced by its compact size and light weight, measuring only 4.6 in and weighing 19.4 oz. Model A036 incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) stepping motor unit operates with remarkable quietness, making it perfect for video use. The lens also features Moisture-Resistant Construction that is helpful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and debris. In addition, A036 is compatible with the “Direct Manual Focus (DMF)” system feature of Sony cameras, enabling this new zoom to take full advantage of the → continue…

    From:: DPreview

    Pentax K-1 Mark II full frame DSLR announced

    By Matthew Allard ACS

    Pentax have announced the full frame K-1 Mark II DSLR, an upgrade to the companies original K-1. Pentax is not a name that you hear mentioned that often. While the…

    The post Pentax K-1 Mark II full frame DSLR announced appeared first on Newsshooter.

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    From:: News Shooter

    Fujifilm interview: ‘We want the X-H1 to be friendly for DSLR users’

    Fujifilm’s new X-H1 sits above the X-T2 in the company’s X-series APS-C lineup. As well as offering several enhancements in its core stills photography feature set, the X-H1 also brings high-end 4K video capture with up to 200Mbps capture and 5-axis in-body stabilization.

    At the X-H1’s launch in Los Angeles last week, we sat down with the camera’s product manager, Jun Watanabe, to get a detailed look at the new camera. The following interview has been edited for clarity and flow.

    Jun Watanabe is the Manager of Product Planning in the Sales & Marketing group of the Optical Device & Electronic Imaging Products Division at Fujifilm.

    Fujifilm has stated previously that IBIS would not be possible in X-series cameras because of the small imaging circle of some XF lenses. What changed?

    We have spent the past two or three years developing a system where using both hardware and software, we can cover [the necessary] imaging circle. The most important thing is precision. Because a sensor with IBIS is a floating device, it has to be perfectly centered and perfectly flat. We had already achieved a sensor flatness tolerance down to an order of microns, but the challenge was to maintain this precision with IBIS.

    A laser measurement device is used during the process of manufacturing the image stabilization unit, and the assembly process also includes inspection and adjustment of each individual camera. For that reason, a micron order level of sensor parallelism is realized even while IBIS is activated.

    A chart showing CIPA figures for image stabilization benefit of all compatible XF lenses, when used with the X-H1. As you can see, the least amount of benefit comes when the 10-24mm wideangle zoom is used. → continue…

    From:: DPreview

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