Dale Baskin

Ricoh courts developers with plug-in program for the Theta V 360 camera

DPReview Ricoh Theta V hands-on photo. Credit: Jeff Keller.

Ricoh has just announced a so-called Partner Program for the 360° Ricoh Theta V. Taking advantage of the fact that the Theta V runs the Android operating system, Ricoh is setting up a program that will allow developers to create plug-ins specifically tailored to the camera.

The idea is actually kind of brilliant, as DPReview’s own Dale Baskin explains:

This is interesting because most consumer-grade 360° cameras really don’t do anything unique. What makes them useful is the software (which is why I really liked the Rylo). I think Ricoh is smart to open their platform up to developers as someone may come up with a really interesting feature that could potentially drive sales of the hardware.

What we’re not clear on is to what degree developers will be able to create features from scratch, given that Ricoh uses the word “plug-in” to describe what they’ll be creating. The Partner Program graphic Ricoh released isn’t much help in that department either:

“Based on the Android operating system, the RICOH THETA V provides a user-friendly way for third-parties to not only create apps and software that extend and enhance the capabilities of 360-degree imaging but also new features and functionality for the camera itself,” reads Ricoh’s announcement. “These can include customized capabilities that enhance the RICOH THETA V’s use for specialty applications and in vertical markets.”

The first step is to give developers access to the Theta V API and SDK. And once the apps and plug-ins start flowing, Ricoh will make them available for download through “an online RICOH THETA V partner marketplace where plug-ins can be uploaded and shared.”

We consider this a step in the right direction for Ricoh, and a good reason to → continue…

From:: DPreview

2017 in review: a look back at October

Leica’s Thambar-M 90mm F2.2 costs $325 per aperture blade – and it has 20 of them.

October – in America anyway, the month of costumes, changing leaves and inebriated frights. This year, I dressed up as a sheep for halloween (apologies to anyone who saw that), so the ‘frights’ part is pretty suspect. Anyway, I digress.

This past October was also a great month for gear releases as well. As you see above, we have Leica’s Thambar 90mm F2.2, as well as Olympus’ 17mm and 45mm F1.2 Pro lenses. Sigma released a 16mm F1.4 ‘Contemporary’ lens for both Micro Four Thirds and Sony E-mount, and Google released two new Pixel phones that offer groundbreaking (for phones) photographic results. Last, but not least, Canon released a new PowerShot flagship in the G1 X Mark III.

We published our full review of the Nikon D850, as well as a review of Fujifilm’s very likable X-E3

And while the camera companies were busy, so were we. We published our full review of the Nikon D850, as well as a review of Fujifilm’s very likable X-E3. And our own Dale Baskin looked back on the Samsung NX1 for one of our most popular editions of Throwback Thursday.

We would, of course, be remiss to ignore the release of the new silver edition of the Leica Q. Like so many Leica ‘special editions,’ its could be easy to dismiss, but we’re big fans of the highly capable Q and also fans of the new design – even though it comes at a $245 premium over the all-black model. Maybe silver paint is more → continue…

From:: DPreview