Kodak first announced the rebirth of Ektachrome way back in January at CES. Along with Kodak Alaris—who will distribute the 35mm Kodak Professional Ektachrome film for stills shooters—the company said it would bring back Ektachrome by the end of 2017… and then promptly stopped talking about it.
But if you were worried that Kodak had given up on the idea, fear not: in a new episode of the Kodakery podcast, a few of Kodak’s higher ups (including Marketing and Product Manager Diane Carroll-Yacoby) updated the world on the progress of the Ektachrome reboot, how they’re making it, and what testing still stand between your hands and a fresh 36-shot roll of the stuff.
You can listen to the entire Kodakery podcast update below:
The first half of the podcast is mostly a photography and history lesson: discussing the origins of Ektachrome, its ‘characteristics’ (read: limitations), and how Kodak has managed to bring it back to life after discontinuing it in 2013. But if you want to get into the “how and when” of the matter, you’ll want to skip to the 22 minute mark.
That’s where we get to learn about how difficult it is to bring back a film like Ektachrome—which is made up of 80 ingredients, some of them no longer available to purchase—and how Kodak is making the economics of Ektachrome work by creating it in smaller, more sustainable batches.
You’ll want to listen to the discussion to really get the details of how the film is made, but here are a few of the most interesting tidbits about the revival process (for us anyway):