Arri Alexa

Will RED Announce Their Affordable 8K Cinema Camera At NAB 2018? My Thoughts Here…

By Noam Kroll

With NAB 2018 just around the corner, it’s only a matter of time before we get flooded with all the latest camera and gear announcements from the show floor. I’ll be at the show on day 1 to check out the latest announcements and will report about it all here on the blog, so be sure to stay tuned for that!

In the mean time, I want to speculate about an announcement that could potentially come from RED at the show: An affordable 8K cinema camera.

Back in February, news broke that Foxconn – the Chinese company best known for manufacturing iPhones and MacBooks – will be partnering with RED to create a cost-effective cinema camera, capable of capturing 8K footage in a body far smaller than any similar cinema camera available today.

Here’s a quote from Terry Gou, Foxconn’s Chairman –

“We will make cameras that will shoot professional-quality films in 8K resolution but at only a third of current prices and a third of current camera sizes.”

There’s not much else known about the camera at this time, but we can certainly make some educated guesses based on what we know about both Foxconn and RED.

What’s most interesting to me is the mention of the size of the camera. Current RED cameras are already quite small, especially when compared to more standard cinema cameras like the Arri Alexa. But a camera 1/3 the size of a RED? That would be tiny. Smaller than a DSLR…

This is telling to me, as RED has recently been trying to make moves into the prosumer world via their Hydrogen smartphone, which will likely be released this summer, and the Raven which is now being sold through Apple.

I can only assume this new camera product will aim to appeal to the same demographic: semi-professional or enthusiast filmmakers that → continue…

From:: Noam Kroll