Amidst all of the CES 2018 news big and small, Kodak managed to drop what might be the most shocking announcement of the week: together with WENN Digital, Kodak will be launching its own “photo-centric cryptocurrency” called KODAKCoin alongside a blockchain-powered image rights platform called KODAKOne.
The cryptocurrency and platform are meant to “empower photographers and agencies to take greater control in image rights management.”
The KODAKOne platform does this the same way Binded (formerly Blokai) does: by using blockchain technology to create an “encrypted, digital ledger of rights ownership” where photographers can simply and securely register their new and old work. The difference being, of course, that Kodak is setting up its OWN blockchain and cryptocurrency rather than piggybacking upon an existing one.
Once registered, photographers can license their work through the KODAKOne platform, and the platform will continually crawl the web and monitor for infringement of registered images.
The KODAKCoin cryptocurrency, meanwhile, is meant to create a “new economy for photography.” Images licensed through KODAKOne will be paid for in KODAKCoin, which Wenn and Kodak both promise is “subject to the highest standards of compliance.” A cryptocurrency for photographers, with digital rights management built right in.
For now, if you visit the KODAKCoin website, you’ll be greeted by the splash screen below, but that should be gone with the day:
“For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” says Kodak CEO Jeff Clarke. “Kodak has always sought to democratize photography and make licensing fair to artists. These technologies give the photography community an innovative → continue…