Watch: Just Try Not to Cry Over This Ad Series From Har’el, Nichols & Iñárritu

By Liz Nord

P&G tapped Alma Har’el this year for its annual cinematic Olympics tearjerker.

If you’ve watched any of the Olympic Games over the past eight years, you’ve likely seen one of the notoriously tear-jerking Procter & Gamble “Thank you, mom” spots that celebrate parental involvement and pride in their children’s athletic success stories. But did you know that these acclaimed short films were directed by some of your favorite filmmakers?

Spearheaded by ad agency Wieden + Kennedy, these spots have been helmed by directors Jeff Nichols (Loving, Midnight Special) and Alejandro González Iñárritu (The Revenant, Birdman), as well as Lance Acord, who is best known as a cinematographer on indie favorites like Being John Malkovich and Lost in Translation. Iñárritu’s entry from 2012 (below), which was shot on four continents and features local actors and athletes from each location–London, Rio de Janeiro, Los Angeles, and Beijing—became one of the most widely spread viral Olympics campaigns of all time.

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From:: No Film School

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