By Jason Cueto
How has it lead to this? 2017 is halfway done and it has already has proven to be an underwhelming year for animation. Despite a few hits (Lego: Batman, Captain Underpants, My Life as a Zucchini), studios continue to milk these current franchises with uninspired, by-the-numbers cash cows (Despicable M3, Cars 3, and Smurfs: The Lost Village).
Shallow? Yes, but there’s no doubt that these films will tread a foot close as Sony’s The Emoji Movie which is unanimously making review headlines by critics as a possible candidate for Worst Film of 2017.
At this point, the Hollywood Film Industry will stretch what ever budget they have out of their expense for the most unoriginal and generic product to generate marquee value. Illumination Entertainment films are an example of this and The Emoji Movie is a much worse scenario.
Following the success, if not, modest success of SONY’s attempt to jump the toy-adaptation trend set by The Lego Movie (2014) with The Angry Birds Movie (2016), the studio saw the opportunity to continue this model by producing a animated film solely on Emojis.
If the difficulty of Angry Birds stretched into a feature-length film (Which, in retrospect, the film was a crude, forgettable film consisted of aimless filler and bizarre adult jokes) was a troubling sign for doom, the concept of emoticons in cyberspace feels unnecessary and purely exists to appeal to the internet trends consumed by millennial audiences.
Once the first theatrical trailer was released, The Emoji Movie immediately wore out its welcome to public, becoming the most down-voted trailer since Ghostbusters: Answer the Call (2016).
To no surprise, The Emoji Movie opened on July 28 to with an underwhelming $20 million debut weekend and an abysmal 0% on Rotten Tomatoes (8% as of today) with critics such as → continue…
From:: Taste Of Cinema